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Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.

With its illustrious history, Alliance University’s Bachelor of Business Administration (BBA) programme is thoughtfully crafted to establish a strong foundation in business among its students. The programme maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.

To bridge the gap between academia and the real-world, the BBA programme at Alliance University actively engages students with regular industry interactions. These interactions take the form of insightful guest lectures, stimulating conferences, and enlightening industry visits. Such initiatives enable students to remain abreast of the ever-evolving business landscape, gaining practical insights into real-world scenarios and trends.

Beyond academic pursuits, the Alliance University community is characterized by its collective commitment to fostering the development of well-rounded professionals. This ethos permeates the learning environment and ensures that students are empowered to make informed decisions, communicate effectively, and become catalysts for positive change in the world of business and industry.

Why Choose
BBA (Hons.) - Advantage CMA
at Alliance University?
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Strategic Management Accounting
Fuses the Certified Management Accountant (CMA) curriculum with core BBA principles, focusing on internal financial planning and performance management.
Executive Decision Mastery
Train in high-level cost management, internal controls, and professional ethics required for senior-level leadership and CFO tracks.
IMA Global Standards
Align your learning journey with the Institute of Management Accountants (IMA), gaining a credential recognized by top-tier global firms.
Practical Tool Proficiency
Experience hands-on mastery of financial analytical tools and dashboarding software used by global financial controllers.
High-Value Career Trajectory
Significantly enhance your professional profile and earning potential with a specialized credential designed for corporate value creation.

Course Category
Communicate to Influence โ€“ Building Connections AEC
Foundation of Business English PC
Quantitative Basics for Business AEC
Universal Human Values UC
Banking & Financial Literacy PC
Fundamentals of Economics PC
Fundamentals of Accounting PC
Principles and Practices of Management PC
French Language and Culture - I OEL
German Language and Culture - I OEL
Hindi - I OEL
Kannada Kali - I OEL
Spanish Language and Culture - I OEL
Learning Beyond Classroom LBC
Capstone Project SEC

Course Category
English for Business Communication PC
Health and Wellness UC
Quantitative Foundations for Business AEC
Speak to Lead - Elevate Your Interpersonal Skills AEC
Corporate Finance PC
Business Mathematics and Statistics PC
Hindi - II OEL
French Language and Culture - II OEL
German Language and Culture - II OEL
Kannada Kali - II OEL
Spanish Language and Culture - II OEL
Indian Political System OE
Psychology OE
Sociology OE
Learning Beyond Classroom LBC
Capstone Project SEC

Course Category
Lead with Agility โ€“ Thriving Through Change AEC
Organization Behavior PC
Quant for Career Building AEC
Spreadsheet Modelling PC
Financial Statement Analysis PC
International Business PC
Investment Decisions PC
Marketing Foundation & Framework PC
Capstone Project SEC

Course Category
Environmental Science UC
Human Resources Management PC
Quant for Career Advancement AEC
The Mindful Leader - Aligning Goals with Purpose AEC
Decision Analysis PC
Financial Reporting Decisions PC
Marketing Application & Practice PC
Supply Chain Management PC
Capstone Project SEC

Course Category
Performance Management PC
Major Elective 1 FT
Minor Elective A PT
Minor Elective B PT

Course Category
Advanced Cost & Management PC
Planning, Budgeting and Forecasting PC
Major Elective 2 FT
Major Elective 3 FT
Minor Elective C PT
Internship SEC

Course Category
Fiscal Policy and Tax Management PC
Research Methodology PC
Business Law PC
Major Elective 4 FT
Major Elective 5 FT

Course Category
Business Intelligence and Visualization PC
Dissertation SEC
Major Elective 6 FT
Major Elective 7 FT
Major Elective 8 FT

Course Categories:

UC - University Core || PC - Program Core || PT - Practice Track || FT - Functional Track || SEC - Skill Enhancement Course || AEC - Ability Enhancement Course || LBC - Learning Beyond Classroom || OE - Open Elective || OEL - Open Elective Language

University Core

University Core courses provide interdisciplinary and value-based education common to all undergraduate students across disciplines. These courses promote constitutional values, Indian knowledge systems, sustainability, critical thinking, entrepreneurship, and social responsibility as envisaged under NEP and UGCF guidelines.

Majors

Functional Track specializations enable students to focus on a specific area of study within a broader discipline to develop advanced domain knowledge and specialized skill sets. These specializations are designed to provide deeper conceptual understanding and practical exposure in particular fields, thereby enhancing career readiness by aligning academic learning with industry requirements.

Finance

  • Financial Markets and Services

  • Strategic Financial Management

  • Security Analysis and Portfolio Management

  • International Financial Management

  • Financial Statement Analysis

  • Financial Derivatives

  • Mergers & Acquisitions

  • Corporate Tax Planning

Marketing

  • Marketing of Services

  • Product and Brand Management

  • Sales and Distribution Management

  • Integrated Marketing Communications

  • Consumer Behaviour

  • E-Commerce Management

  • B2B Marketing

  • Retail Management

Human Resource Management

  • Recruitment and Selection

  • Performance and Compensation Management

  • Industrial Relations

  • Corporate Leadership and Organization Development

  • Global HRM

  • Training and Development

  • Labour Laws

  • Strategic HRM

Business Analytics

  • Analytics for Business

  • Financial and Risk Analytics

  • Marketing and Customer Analytics

  • Project Management

  • Python Programming

  • Predictive Analytics and Machine Learning

  • Digital Transformation

  • Operations and Supply Chain Analytics

Fintech

  • Fintech Fundamentals

  • Fintech Platforms and Applications

  • Blockchain and Cryptocurrency

  • Digital Banking, Payments, and Insurance

  • FinTech Ethics and Risks

  • Cyber Law in Fintech

  • AI & ML for Fintech

  • Design Thinking in Fintech

International Business Management

  • EXIM Trade

  • Intercultural Human Resource Management

  • Global Marketing Management

  • International Business Finance

  • International Business Law

  • E-Commerce & International Trade

  • International Negotiations and Global Sourcing

  • Internet of Things for Global Business

Operations Management

  • Innovation and Emerging Trends in Technology

  • Lean Operations and Total Quality Management

  • Project Management

  • Service Operations Management

  • Python Programming

  • Product Design

  • Green Energy and Sustainable Operations

  • Digital Transformation

Minors

The Minor Pathways are designed to provide students with focused specialization beyond their core discipline, enabling them to build domain expertise in emerging and high-demand technology areas. Introduced as a structured academic pathway from the second year onwards, minors allow students to align their academic journey with career aspirations, industry trends, and interdisciplinary interests.

A key highlight of this framework is the flexibility it offers, enabling students to choose any minor track based on their interests and career goals. This empowers learners to personalize their learning journey and explore interdisciplinary domains without constraints.

The Minors framework emphasizes:

a) Specialized skill development in cutting-edge domains
b) Hands-on learning through laboratories, projects, and industry-aligned tools
c) Integration of certifications and real-world applications
d) Enhanced employability through domain-focused expertise

By complementing the Program Core with targeted specialization, the Minor Pathways empower students to graduate with multidimensional competencies, making them adaptable, future-ready professionals capable of thriving in dynamic and technology-driven environments.

Minors List

  • Aeronautics

  • Astronautics

  • Unmanned Aerial Vehicles (UAV)

  • Avionics

  • Structural Engineering

  • Geoenvironmental & Infrastructure Engineering

  • Nature Based Solutions

  • Sustainable Technology

  • Smart Systems

  • Game Development

  • Business Systems

  • Quantum Computing

  • Data Science

  • Software Product Development

  • Artificial Intelligence & Futuristic Technologies

  • Artificial Intelligence & Machine Learning

  • Cyber Security

  • iOS Application Development

  • Data Engineering

  • Full Stack Development

  • Cloud Computing

  • Natural Language Processing and Text Analytics Systems

  • Computer Vision and Image Analysis

  • AI in Autonomous Systems

  • Blockchain Technologies

  • Internet of Things

  • DevOps

  • Immersive Technology

  • Advanced AI and Blockchain

  • AI for Healthcare and Life Sciences

  • AI for Robotics and Automation

  • Cybersecurity and Privacy in AI

  • Data Analytics

  • Embedded System and IoT

  • Next Generation Wireless Communication Systems

  • VLSI Design

  • Biomedical Engineering

  • Automotive Electronics

  • Semiconductor Technology

  • Electric Vehicle Technology

  • Energy Management and Audit

  • Smart Grid and E-Mobility

  • Green Technology

  • Robotics and Automation

  • Smart Manufacturing Technology

  • Performing Arts and Creative Technologies

  • Business Studies

  • Computer Science

  • Economics

  • Fine Arts

  • Literary & Cultural Studies

  • Media & Film Studies

  • Political Science

  • Psychology

  • Sociology

  • Chemistry

  • International Relations

  • Mathematics

  • Philosophy

  • Physics

  • Public Policy

Practice Track specializations

Practice Track specializations enable students to focus on the application of specialized skill sets within specific industry ecosystems. These specializations are designed to cultivate applied competencies and domain-specific expertise through the integration of experiential, practical, and outcome-based learning approaches.

Banking & Financial Services

  • Fundamentals of Banking and Financial Institutions

  • Risk Management in Banking and Finance

  • Digital Banking and Financial Technology Innovations

Digital Marketing

  • Social Media Marketing

  • Search Engine Optimization & Marketing

  • Digital Branding Strategies

Entrepreneurship & Family Business

  • Family Business Governance and Succession Planning

  • Entrepreneurial Marketing

  • Innovation and Creativity in Entrepreneurial Ventures

Financial Analytics

  • Accounting Information System

  • Financial Modelling

  • Financial Analytics

International Relations

  • International Political Economy

  • Environmental Politics and Sustainable Development

  • Global Governance and Multilateralism

People Analytics

  • Introduction to HR Analytics

  • HR Metrics and Benchmarking

  • Descriptive Analytics

Resource Optimization

  • Supply Chain Management and Optimisation

  • Sustainability and Resource Optimization

  • Data Analytics for Business Optimization

Open Electives

Open Elective courses enable students to study subjects beyond their primary discipline, encouraging multidisciplinary learning and broader academic exposure. These courses help students acquire cross-functional knowledge, entrepreneurial understanding, creative thinking, and emerging industry-oriented competencies relevant to contemporary academic and professional environments.

OE List

  • Financial Decision Making

  • HR Metrics and Benchmarking

  • Entrepreneurial Ventures

  • Personal Finance

  • Sustainability & Resource Optimization

  • Stock Market Investing

  • Global Governance

  • Entrepreneurial Marketing

  • Branding Strategies

  • Supply Chain Management

  • Bharatanatyam

  • Kuchipudi

  • Carnatic Music

  • Kathak

  • Introduction to Constitution of India

  • Data Protection and Privacy Laws

  • Global Internet Governance

  • Technology and E-Commerce Laws

  • Media & Entertainment Law

  • A Primer on Consumer Protection Law

  • Introduction to Human Rights Law

  • Right to Information โ€“ Law & Practice

  • Basics of Competition Law

  • Educational Policy, Planning, and Administration

  • Happiness Engineering

  • Qualitative Research for Social Sciences

  • Climate Finance

  • Disaster Risk Reduction

  • Design Thinking

  • Design for Social Good

  • Adobe Creative Suite โ€“ I (Photoshop)

  • Adobe Creative Suite โ€“ II (Illustrator, InDesign)

  • Digital Literacy and Emerging Technologies

  • Generative AI Concepts, Tools, and Creative Applications

  • Cybersecurity Awareness and Ethical Hacking Basics

  • Emerging Technologies and Their Societal Impact

  • Governing the Metaverse: Digital Sovereignty and Virtual Politics

  • Experimental Drawing: Beyond Traditional Boundaries

  • The Art of Seeing: Fundamentals of Visual Perception

  • Branding and Identity Design: Logos & Beyond

  • Community Engagement

  • Communicative English for the Workplace

  • Reading Popular Culture: Cinema, Comics, and Contemporary Media

  • Indian Economy

  • Psychology of Interpersonal Relationships

  • Human-Computer Interaction

  • Practical Ethics

  • Technology, Culture and Society

  • Global Minds, Local Hearts: Cultural Intelligence for the 21st Century

  • Introduction to Quantum Computing

  • Ethics of Artificial Intelligence

  • Philosophy for Beginners

  • Indian Writings in English

  • Green Chemistry

  • Audio-Visual Recording and Editing

  • Film Appreciation

  • The Art of Storytelling

  • Writing for the Contemporary: Communication in the Age of AI

  • Leadership Lessons from Literature, Theatre, and Cinema

  • Introduction to Drawing and Sketching

  • Calligraphy and Typography in Art

  • Conceptual and Contemporary Painting

  • Renewable Energy Sources

  • Technology Diplomacy

  • Automation in Daily Lives

  • Automotive Basics

  • Drone Applications

  • Building Interiors and Landscaping

  • Waste to Energy

  • Nature Based Solutions

  • Solving for Bharat

PEO (Program Educational Objectives)

PEO 1: Foundation in business knowledge:

To provide students with a solid foundation in core business areas, including accounting, finance, marketing, management, operations, and other business functions. To develop a broad understanding of the fundamental concepts and principles of business.

PEO 2: Critical thinking and problem-solving skills:

To cultivate students' critical thinking abilities and problem-solving skills. To equip them with competencies to analyze business challenges, evaluate options, and develop effective solutions using logical reasoning and data analysis.

PEO 3: Effective communication skills:

To develop students' oral and written communication abilities, including presentation skills, business writing, and interpersonal communication.

PEO 4: Teamwork and collaboration:

To emphasize the importance of teamwork and collaboration in the professional world. To encourage students to work in teams, develop leadership skills, and effectively collaborate with others to achieve common goals.

PEO 5: Entrepreneurial mindset and innovation:

To nurture students to develop an entrepreneurial mindset and foster innovation. To cultivate creativity, risk-taking, and an ability to identify and seize business opportunities.

PEO 6: Lifelong learning and professional development:

To promote a mindset of lifelong learning and continuous professional development. To encourage students to stay updated with industry trends, pursue further education or certifications, and adapt to the evolving business landscape.

PSO (Program Specific Outcomes)

Area of Marketing:

Aligning studentsโ€™ learning of โ€˜Marketingโ€™ within the broader perspectives of โ€˜Business Managementโ€™.
Enabling students to understand and apply the fundamentals of this course as future managers in the ambit of โ€˜Marketingโ€™.
Establishing vivid overlaps across multiple functions for an effective and multidisciplinary understanding and application of the course.
Enabling students to adapt to the marketing environment and standards, and thereby, orienting them for professional roles in the industry.

Area of Finance & Accounting:

To enable the students in applying the fundamental knowledge of Accounting & Finance domains for providingย financially viable business solutions.
To equip the students with skills required to operate in a competitive environment understanding the roles and functions ofย  ย various finance activities of an organization.
To develop competent finance professionals and acquire skills to adapt to trends and changes in the business environment.

Area of Human Resource Management:

To understand the link between business and human resource management.
To expose and develop an understanding of the role and functions of various human resource activities in an organization.
To enable students to acquire skills to adapt to trends and changes in the business environment.
Area of Information Systems & Operations Management:
Equip the students with various skill sets to analyse and evaluate a situation from operationsโ€™ perspective and measure it
To develop professionals who can understand, evaluate and implement technology solutions to social or business problem
To develop a professional who can provide solution to the business problem taking into account the various angles and emerging technologies which are continuously disrupting the business functions.

Area of General Management:

To provide the fundamental skills and knowledge required to undertake/ and assimilate the specialized courses in Management.
To initiate the students to learn and apply the knowledge and skills of Management in a broad spectrum of business situations.
To inculcate the understanding of Management as a cross-disciplinary area of expertise.
To develop advanced levels of technology and specialized skills that will be applicable across functional areas

PO (Program Outcomes)

Business Knowledge:

Graduates will demonstrate a comprehensive understanding of core business concepts, theories, and practices across various functional areas.

Problem Solving:

Graduates will demonstrate the ability to identify, analyze, and solve complex business problems using appropriate research methods, data analysis techniques, and strategic thinking.

Critical Thinking:

Graduates will exhibit the ability to analyze and evaluate complex business problems, apply logical reasoning, and make informed decisions.

Communication Skills:

Graduates will possess effective oral and written communication skills, enabling them to convey ideas, present information, and negotiate effectively in professional settings.

Business Law and Ethics:

Graduates will exhibit a sound understanding of business laws and regulations, ethical considerations in business decision-making, and corporate governance principles.

Leadership Skills:

Graduates will develop leadership qualities, including the ability to motivate and inspire teams, adapt to change, and solve problems in a collaborative manner.

Entrepreneurial Mindset:

Graduates will possess an entrepreneurial mindset, demonstrating creativity, innovation, and the ability to identify and capitalize on business opportunities.

Embracing Universal Human Values:

Graduates will integrate universal human values, such as truth, righteous conduct, peace, love, nonviolence, and scientific temper, into their personal and professional lives, fostering a culture of integrity and social responsibility.

Technology Competence:

Graduates will be proficient in utilizing relevant business technologies, data analytics tools, and digital marketing platforms.

Teamwork and Collaboration:

Graduates will exhibit effective teamwork and collaboration skills, working cooperatively in diverse groups to achieve common goals and objectives.

Global Perspective:

Graduates will have an understanding of global business environments, including cultural diversity, international trade, and the impact of globalization on business operations.

Professional Development:

Graduates will exhibit a commitment to lifelong learning, continuously updating their business knowledge and skills, and adapting to evolving industry trends and practices.

Activity Points

Students are encouraged to engage into application based activities within the program as well as beyond. They earn points bsaed on their involvement helping in holistic development and immersion in a growth eco-system.

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Program Core

Program Core courses are discipline-specific foundational and advanced subjects that are mandatory for all students within the BBA/B.Com programme. These courses develop conceptual knowledge, analytical ability, managerial competence, accounting and business skills essential for the attainment of programme outcomes and employability.

Open Electives Languages (OEL)

Open Elective Language (OEL) courses provide students with an opportunity to learn additional languages and enhance their linguistic proficiency, communication effectiveness, cultural awareness, and professional interaction skills. These courses support multilingual learning and contribute to global employability and cross-cultural competence.

OEL List

OEL โ€“ I: Language Foundations

  • French Language โ€“ I

  • German Language โ€“ I

  • Hindi Language โ€“ I

  • Kannada Nudi โ€“ I

  • Kannada Kaushala โ€“ I

  • Spanish Language โ€“ I

OEL โ€“ II: Language Proficiency Enhancement

  • French Language โ€“ II

  • German Language โ€“ II

  • Hindi Language โ€“ II

  • Kannada Nudi โ€“ II

  • Kannada Kaushala โ€“ II

  • Spanish Language โ€“ II

Ability Enhancement Courses (AEC)

Ability Enhancement Courses are designed to improve studentsโ€™ language proficiency, communication skills, environmental awareness, digital literacy, professional ethics, and personality development. These courses enhance employability, soft skills, and holistic development in alignment with multidisciplinary education objectives.

Skill Enhancement Courses (SEC)

Skill Enhancement Courses focus on practical, hands-on, and application-oriented learning aimed at developing industry-relevant competencies, technical skills, vocational abilities, and professional readiness. These courses emphasize experiential learning, tools, software applications, internships, and problem-solving capabilities.

The Dissertation component is an advanced academic and industry-oriented research initiative that enables students to investigate emerging trends, challenges, innovations, and strategic opportunities within the fintech ecosystem. Students undertake independent research under faculty guidance in areas such as AI in finance, blockchain applications, digital banking, cybersecurity, financial inclusion, ESG and sustainable finance, financial analytics, embedded finance, open banking, and decentralized finance (DeFi).

The dissertation process involves problem identification, literature review, research design, data collection and analysis, interpretation of findings, and the development of strategic recommendations aligned with industry relevance and innovation.

The dissertation component develops:

  • Research and analytical thinking capabilities
  • Data interpretation and evidence-based decision-making skills
  • Strategic problem-solving and innovation orientation
  • Technical report writing and presentation competencies
  • Ability to evaluate emerging financial technologies and business models

The research experience equips students with intellectual depth, domain specialization, and analytical maturity required for leadership roles, consulting, research careers, entrepreneurial ventures, and technology-driven financial decision-making in the evolving global fintech landscape.

The Capstone Project in the programme is a two-semester experiential learning initiative designed to transform engineering knowledge into real-world innovation. Through a structured and rigorous process, students identify problems, develop feasible proposals, implement solutions, and demonstrate outcomes through prototypes, research outputs, or publications.

The process begins with orientation, team formation, and idea generation. In Capstone Project I, students conduct literature reviews, define problem statements, assess feasibility, and prepare detailed project proposals, ensuring clarity of objectives and readiness for execution.

In Capstone Project II, students implement their design or research models, perform systematic testing, validate performance, and refine solutions through iterative reviews. The project concludes with a final demonstration and viva voce evaluated by academic and external experts.

The Capstone framework integrates Program Outcomes (POs) and Program Specific Outcomes (PSOs), fostering engineering design capabilities, analytical problem-solving, research aptitude, teamwork, ethical awareness, and societal responsibility. Students are encouraged to publish their work in reputed international conferences such as IEEE, Springer, and Elsevier, as well as in Scopus-indexed journals. Several project teams have also filed patents based on their innovations.

Overall, the Capstone Project provides a transformative learning experience that equips students with technical competence, an innovation-driven mindset, and professional readiness for industry, entrepreneurship, and higher studies.

The Course of Independent Study (CIS) is a distinctive 3-credit academic pathway that offers students a valuable opportunity to engage in research-oriented learning through a faculty-mentored project in place of one course within their curriculum. Designed to nurture intellectual curiosity, innovation, and critical thinking, the course enables students to immerse themselves in hands-on research through laboratories, field-based work, or Centres of Excellence. Under close faculty guidance, students identify research problems, pursue structured inquiry, and develop meaningful academic outcomes. Credits are earned through consistent progress, active participation in review milestones, successful completion of the project, and the preparation and submission of a research paper to a Scopus-indexed journal, conference, or other approved scholarly platformโ€”positioning students for early exposure to high-quality research and scholarly contribution.

During the internship, students engage in live business projects, data-driven problem solving, process analysis, digital transformation initiatives, financial modelling, customer analytics, compliance frameworks, and fintech product applications under industry mentorship. The internship enables students to apply concepts learned in finance, analytics, AI, cybersecurity, blockchain, digital payments, and business strategy to practical organizational challenges.

The programme significantly enhances industry readiness by developing:

  • Practical exposure to fintech ecosystems and digital business models
  • Analytical and problem-solving capabilities using real-time business data
  • Professional communication, teamwork, and workplace adaptability
  • Understanding of industry tools, platforms, and regulatory environments
  • Decision-making abilities in technology-driven financial environments

The internship experience helps students build strong professional networks, industry confidence, and career readiness while aligning academic learning with evolving fintech industry expectations.

STUDY ABROAD OPTIONS

International Mobility

Experience global education through our international study opportunities designed to broaden academic perspectives and cultural understanding. These programmes enable students to study at partner universities abroad, gain international exposure, and develop the global competencies needed to succeed in an interconnected world.

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An opportunity that lets students begin their degree at Alliance University (1 or 2 years) and then transfer to a foreign university to complete and earn their degree internationally.

Explore the World: Study a semester abroad, earn transferable credits, and gain global insights while experiencing a new culture and expanding your skills.

An exciting immersion opportunity for Alliance University students to engage with leading multinational companies and innovative startups, offering a unique blend of global learning and practical work exposure abroad, all within just 7 to 14 days.
Short-term programmes lasting 2 to 4 weeks offer students an ideal opportunity to gain international exposure without disrupting their academic schedule.

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Recognising Effort, Celebrating Success

01
Student

UDAAN Presidency University Womens Basketball team

02
Student

IIIT-B Runners Basketball Womens

03
Student

Azim Premji Basketball Women

04
Student

Amity University Bangalore

No faculty achievements found.
Category Eligibility Criteria
General – Passed 10+2 from a recognised Board / Council – Minimum 50% aggregate marks
Reserved Categories (SC/ST) – 5% relaxation in minimum marks (i.e., 45% instead of 50%)
Program duration
Entry Level Program Duration
Regular Entry (BBA) 3 Years
Regular Entry (BBA โ€“ Honours) 4 Years
ACCEPTED TEST SCORES
CUET
IPMAT
UGAT
SAT
AUMAT
CUET
IPMAT
UGAT
SAT
AUMAT
CUET
IPMAT
UGAT
SAT
AUMAT
CUET
IPMAT
UGAT
SAT
AUMAT
Particulars Indian Nationals Foreign Nationals
Registration Fee As per admission cycle โ‚น25,000 US$500
1st Installment As per provisional admission offer โ‚น2,75,000 US$3,650
2nd Installment By May 15, 2027 โ‚น3,00,000 US$4,100
3rd Installment By May 15, 2028 โ‚น3,00,000 US$4,100
4th Installment By May 15, 2029 โ‚น3,00,000 US$4,100
Total Program Fee
Includes registration + all installments		 โ‚น12,00,000 US$16,450

 

Category Eligibility Scholarship
Academic Excellence Class X & XII โ‰ฅ 95% 50% Tuition Fee Waiver
AUSAT AUSAT โ‰ฅ 90% + XII โ‰ฅ 80% 25% Tuition Fee Waiver
AUSAT AUSAT โ‰ฅ 80% + XII โ‰ฅ 75% 15% Tuition Fee Waiver
AUSAT AUSAT โ‰ฅ 70% + XII โ‰ฅ 70% 10% Tuition Fee Waiver
AUSAT AUSAT โ‰ฅ 90% + XII โ‰ฅ 60% โ‚น50,000 Freeship
AUSAT AUSAT 80โ€“89.99% โ‚น25,000 Freeship
CUET CUET โ‰ฅ 90% 30% Tuition Fee Scholarship
CUET CUET 80โ€“89.9% 20% Scholarship
CUET CUET 70โ€“79.9% 15% Scholarship
IPMAT โ‰ฅ 90 Percentile 50% Tuition Fee Waiver
IPMAT โ‰ฅ 80 Percentile 25% Waiver
IPMAT โ‰ฅ 70 Percentile 15% Waiver
Inclusion Support SC / ST (โ‰ฅ70%) 20% Waiver
Inclusion Support Differently-Abled (โ‰ฅ50%) 50% Waiver
Inclusion Support Defence / Paramilitary (โ‰ฅ70%) 15% Waiver
Inclusion Support International-Level Sportsperson 100% Waiver
Inclusion Support National-Level Sportsperson 50% Waiver
Inclusion Support Domicile Students (โ‰ฅ70%) 5% Waiver
Policy Conditions Awards subject to Scholarship Committee review; limited freeships available on a first-come-first-served basis.
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Steps Description
Step 1 Submit Online Application
Step 2 Pay Application Fee โ€” โ‚น1000 (US$50 for foreign nationals)
Step 3 Appear for AUMAT โ€“ Alliance Undergraduate Management Aptitude Test
Step 4 Personal Interview assessment
Step 5 Selection based on overall profile & performance
Start your application now

Living Spaces That Inspire Belonging

EXPLORE OUR HOSTELS

Comfort, safety, and community form the foundation of campus living. Our residential halls are thoughtfully designed to create a sense of belongingโ€”offering a welcoming environment where students can study, unwind, and build lifelong friendships.

Separate hostels
for boys and girls

Student-friendly
common areas

Spacious rooms
(single, double, or triple occupancy)

Dedicated wardens
and support teams

residential-image-update

Real Stories, Real Impact

FACULTY
STUDENT
ALUMNI







Everything You Need to Know

How many subjects does CMA have?
The CMA programme is divided into two parts, covering 12 core subjects. These include areas such as financial planning, performance analysis, cost management, risk management, and strategic financial decision-making.
What is BBA (Hons.) with Advantage CMA, and how is it different from a regular BBA (Hons.)?
BBA (Hons.) with Advantage CMA is an integrated programme that combines the BBA curriculum with the professional CMA certification. This structure enables students to work towards their degree while simultaneously completing a globally recognised professional qualification.
What is the eligibility to apply for BBA (Hons.) with Advantage CMA?
Applicants must have completed 10+2 or an equivalent examination from a recognised Board or Council with a minimum of 50% aggregate marks. A relaxation of 5% is available for candidates from SC/ST categories.
What career opportunities are available after completing BBA (Hons.) with CMA?
Graduates can explore careers in financial analysis, accounting, auditing, consulting, corporate finance, taxation, business strategy, and management roles across national and global organisations.
Is BBA (Hons.) with CMA better than pursuing CMA separately?
Yes. The integrated format allows students to complete their BBA degree and CMA qualification simultaneously, saving time while building a stronger professional profile with specialised training and mentorship.
Can students pursue higher studies like MBA after completing BBA (Hons.) with CMA?
Yes. Graduates may pursue MBA programmes or other postgraduate studies in India or abroad while already holding the globally recognised CMA qualification.
Is CMA recognised internationally, and how does it benefit students?
Yes. CMA (USA) is recognised in more than 100 countries and enhances global career opportunities in finance, management accounting, and strategic business roles.
What is the admission process for BBA (Hons.) with Advantage CMA at Alliance University?
The admission process includes submitting an online application, appearing for the Alliance Undergraduate Management Aptitude Test (AUMAT), and attending a personal interview.
What is the duration of the BBA (Hons.) with CMA course?
The BBA (Hons.) with Advantage CMA programme is a four-year undergraduate course that integrates BBA studies with CMA preparation and training.
Are scholarships available for BBA (Hons.) with CMA students?
Yes. Alliance University offers merit-based scholarships through AUSAT along with need-based financial assistance for eligible students.
What specialisations are available in BBA (Hons.) with CMA?
Students can choose specialisations such as Finance, Marketing, Business Analytics, Human Resource Management, International Business, and FinTech alongside the CMA certification.
What makes the BBA (Hons.) โ€“ Advantage CMA programme at Alliance University unique?
The programme combines academic learning with professional CMA certification, industry exposure, expert mentorship, entrepreneurial support, and dedicated placement guidance through the CAN Office.
What practical learning opportunities are offered in the programme?
Students participate in internships, live projects, industry-led workshops, case studies, financial simulations, Bloomberg terminal sessions, and guest lectures from industry professionals.
How does the programme prepare students for CMA exams?
Alliance University provides structured CMA coaching, exam-focused preparation sessions, mentoring by certified professionals, and access to study resources to support student success.
How can I connect with current students or alumni of the programme?
Prospective students can connect through the TAP platform on the Alliance University website, open house events, student ambassador programmes, and interaction sessions with alumni and current students.
How many subjects does CMA have? +

The CMA program is divided into two parts, covering 12 core subjects including financial planning, performance analysis, cost management, risk management, and strategic financial decision-making.

What is BBA (Hons.) with Advantage CMA, and how is it different from a regular BBA (Hons.)? +

BBA (Hons.) with Advantage CMA combines the BBA curriculum with CMA certification, enabling students to earn a degree and professional qualification simultaneously.

What is the eligibility to apply for BBA (Hons.) with Advantage CMA? +

Applicants must have completed 10+2 from a recognised Board / Council with minimum 50% marks; 5% relaxation for SC / ST candidates applies.

What career opportunities are available after completing BBA (Hons.) with CMA? +

Graduates can pursue careers in financial analysis, accounting, auditing, consulting, corporate finance, taxation, business strategy, and management positions nationally and internationally.

Is BBA (Hons.) with CMA better than pursuing CMA separately? +

Yes, the integrated program allows students to complete CMA alongside their BBA, saving time and providing a stronger, competitive profile.

Can students pursue higher studies like MBA after completing BBA (Hons.) with CMA? +

Yes, graduates may pursue an MBA or other postgraduate programs globally while already holding the CMA qualification.

Is CMA recognised internationally, and how does it benefit BBA (Hons.) students? +

Yes, CMA (USA) is recognised in over 100 countries; when paired with BBA (Hons.) from Alliance University, it enhances global career opportunities.

What is the admission process for BBA (Hons.) with Advantage CMA at Alliance University? +

The process includes submitting the online application, appearing for AUMAT, and attending a personal interview.

What is the duration of the BBA (Hons.) with CMA course? +

The program is 4 years, covering both BBA curriculum and CMA training.

Are scholarships available for BBA (Hons.) with CMA students? +

Yes, merit-based scholarships through AUSAT and need-based support for deserving students are available.

What specialisations are available in a BBA (Hons.) with CMA course? +

Students may specialise in Finance, Marketing, Business Analytics, Human Resource Management, International Business, or FinTech, alongside CMA certification.

What makes the BBA (Hons.) โ€“ Advantage CMA program at Alliance University unique? +

Academic excellence combined with CMA certification, industry exposure, mentorship, global networking, incubation support, and placement guidance.

What practical learning opportunities are offered in the BBA (Hons.) โ€“ Advantage CMA at Alliance University? +

Internships, live projects, industry-led workshops, financial case studies, simulations, access to Bloomberg terminals, and guest sessions with experts.

How does the BBA (Hons.) โ€“ Advantage CMA at Alliance University prepare students for CMA exams? +

Structured CMA training, exam-focused sessions, personalised mentoring, and access to CMA study resources ensure exam readiness.

How can I connect with current BBA (Hons.) โ€“ Advantage CMA students or alumni at Alliance University? +

Connect via the TAP platform, open house events, information sessions, and student ambassador programs.

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