Brief Overview

Master of Business Administration – MBA – Luxury and Fashion Management

Learn to deconstruct the economics of aspiration by examining symbolic capital, design-led differentiation, and innovation in premium market delivery and brand custodianship.

PEO (Program Educational Objectives)

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PSO (Program Specific Outcomes)

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PO (Program Outcomes)

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Curriculum Structure

Semester 1
Semester-wise Syllabus
Area Category Subject
Business Eco System Core Orientation Course- Introduction to Luxury and Fashion Mangement
Technology Management Business Analytics Essentials**
Data Science Statistics for Managers
Business Eco System Business Communication & Life Skills
Vertical Readiness Placement Readiness Course- I*
Business Eco System Business Economics
Finance Financial Reporting and Analysis
Marketing Marketing Management
OM Operations Management
Leadership Acumen French **
HRM Organizational Behaviour
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
Semester 2
Semester-wise Syllabus
Area Category Subject
Data Science Core Operations Research
Technology Management Industry 5.0 and Emerging Technologies**
Business Eco System Business Research Methods***
Vertical Readiness Placement Readiness Course-II*
Business Eco System Indian Economic Policies and Reforms
Finance Corporate Finance
Marketing Luxury and Fashion Marketing**
Leadership Acumen Luxury and Fashion Store Management Skills**
HRM Human Resource Management
Major Specialization Specific Core Sectoral Immersion I: Oenology, Gastronomy and The Art Market
Buying and Forecasting in Luxury and Fashion Management
Minor Specialization Specific Open Elective Luxury and Fashion Event Management
Suupply Chain and distribution strategy in Luxury and Fashion sector.
Global Trends and development in Luxury and Fashion Sectors
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
Semester 3
Semester-wise Syllabus
Area Category Subject
Specialization Specific Elective Summer Internship Program ( SIP)
Vertical Readiness Core Placement Boot Camp*
Major Specialization Specific Core Sectoral Immersion II: Perfumery and Cosmetics, Fine Jewelry and Watch Making Industry (Haute Horlogerie)
Corporate Governance and Sustainability in Luxury and Fashion Sector
E - Commerce for Luxury and Fashion Sectors
Luxury and Fashion Merchandising and Licensing
Integrated Marketing Communication and New Media**
Celebrity Endorsement for Luxury and Fashion Sector
Minor Specialization Specific Open Elective Social Media Management Skills in Luxury and Fashion
Consumer Behavior and Customer Relationship Management in Luxury and Fashion Sector
Brand Creation and Portfolio Management
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
Semester 4
Semester-wise Syllabus
Area Category Subject
Business Eco System Core Business Law and Corporate Governance
Advanced Strategic Management
Entrepreneurship and New Venture Creation
Design Thinking
Major Specialization Specific Core Sectoral Immersion III: Luxury Travel, Tourism, Hospitality and Assests
Luxury and Fashion Brand Management
Master Thesis
Minor Specialization Specific Open Elective Art of Negotiation skills for Luxury & Fashion Management
Luxury and Fashion Digital Marketing
Innovation and Business Models in Luxury and Fashion Sector
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
COURSE OF INDEPENDENT STUDY

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Aashish Kumar
Batch: 2022-26

My journey as a B.Tech CSE student at Alliance University has been both challenging and rewarding.The curriculum builds strong fundamentals while emphasising hands-on learning through projects and real-world applications. With approachable faculty and opportunities to collaborate and participate in technical events, learning goes beyond the classroom. Overall, the experience is shaping me into a confident engineer and problem-solver.

Nawneet Raj
Batch: 2022-26

My experience pursuing B.Tech in Computer Science Engineering at Alliance University has been highly rewarding. The program offers a well-balanced curriculum that combines strong theoretical foundations with practical exposure.The faculty members are knowledgeable and supportive, always encouraging us to explore beyond the classroom. Through projects, hackathons, and hands-on learning, I was able to develop both technical and problem-solving skills.The campus environment and infrastructure further enhance the learning experience. Overall, this journey has played a significant role in shaping my skills and preparing me for a career in the tech industry.

Anurag Kumar Prajapati
Batch: 2023-2027

As a final-year BBA student at Alliance University, my journey has been both enriching and transformative.The program strengthened my business fundamentals while giving me hands-on exposure through projects and discussions, building my confidence in decision making. With supportive faculty, collaborative peers, and opportunities beyond academics, I’ve grown both personally and professionally.
Alliance University has shaped me into a confident, career-ready individual.

ARYAN AGARAHARI
Batch: 2023-2026

What I’ve experienced at Alliance University is not just learning business, but learning how to think like one.
Through projects, presentations, and exposure to areas like marketing and finance, I’ve built both clarity in thought and confidence in expression.
The environment constantly encourages you to take initiative, and that has made all the difference in preparing me for the professional world.

Rajnandini Malewadi
Batch: 2025-2029

As a second-year B. Design student at Alliance University, my journey so far has been about learning to think beyond just creating.
The program has helped me move from focusing only on aesthetics to understanding users, context, and the purpose behind every design decision. The learning environment encourages us to question ideas, experiment freely, and develop our own design perspective, while also building discipline in how we execute and present our work.
In these two years, I’ve grown not just in skills, but in the way I approach problems  and that’s what makes studying design at Alliance University truly meaningful.

Anannya Jain
Batch: 2024-2029

Looking back, what stands out about my time at Alliance University is not just what I’ve learned, but how I’ve learned to think.
The shift from simply studying law to questioning, interpreting, and forming my own perspective has been gradual but meaningful. Through moots, discussions, and real-world context, learning has felt active and engaging.
Today, I find myself more confident in how I analyze, articulate, and respond — and that, more than anything else, defines my journey here.

Chelana Sanklecha
Batch: 2021- 2026

Somewhere along my journey at Alliance University, BBA LL.B. became less about subjects and more about understanding connections.
The blend of business and law, through case studies and practical exposure, has helped me think more holistically and respond with clarity.
What I take forward is not just knowledge, but confidence in how I analyse and approach situations.

Shreya Pragadh
Batch: 2023-2028

Studying B.A. LL.B. at Alliance University has changed how I think, more than anything else.
It’s not just about learning law  it’s about learning how to question it. From analysing cases to participating in moots, every experience pushes you to form your own perspective rather than rely on ready-made answers.
What makes this journey meaningful is the environment. The faculty guide without restricting, and the constant exchange of ideas keeps you engaged.Somewhere along the way, you realise you’re not just studying law you’re learning how to think with clarity, argue with purpose, and respond with responsibility.

ISHITA SHUKLA
Batch: B.A.LL.B.

My MBA experience at Alliance University has been highly enriching. The program combines strong academics with practical exposure, helping me develop critical thinking and leadership skills. Supportive faculty, industry-oriented curriculum, and various learning opportunities have prepared me well for a successful career.

Palak Jain
Batch: 2025-2027

My experience pursuing BCA in Artificial Intelligence and Machine Learning at Alliance University has been both challenging and enriching. The program has helped me build a strong foundation in programming, data science, and analytical thinking. Through projects, assignments, and practical exposure, I have gained valuable skills that prepare me for real-world technology and AI applications.

Anuska Ghosh
Batch: 2024-2028

Alliance University has helped me build a strong foundation in computer science and technology. The program combines theoretical knowledge with practical learning through projects and assignments. I have gained exposure to areas like programming, data structures, machine learning, NLP, and AI related concepts so far. The collaborative environment and supportive faculty encourage continuous learning and problem-solving. Overall, it has been a valuable step in developing my technical and analytical skills.

Vishesh Gurnani
Batch: 2024-2028