Brief Overview

Bachelor of Design – BDes – Interaction and User Experience Design

Embark on a design journey with this transdisciplinary, innovation-led, four-year undergraduate programme in Interaction and User Experience Design. Offering a technology-integrated, hands-on learning experience, the course is guided by experienced faculty from prestigious institutions across the globe. Students will learn to design interactive digital experiences using cutting-edge technologies and interfaces.

Explore psychology, user behaviour, and digital culture to gain a deeper understanding of how people interact with technology. Additionally, engage in creative coding while delving into the expanding realms of AI, machine learning, and extended reality. Through contemporary theory, immersive projects, and live industry collaborations, students develop critical thinking, creativity, and curiosity, gaining the skills necessary to become exemplary interaction designers.

With access to state-of-the-art facilities, such as immersive media design labs, usability testing labs, and experiential digital design labs, students are equipped with the tools and technologies needed to create engaging, user-friendly digital experiences that are both innovative and responsive to user needs.

Duration

Four Years / Eight Semesters

PEO (Program Educational Objectives)

PEO 1: Students will gain a comprehensive understanding of the core concepts and
theories in interaction design, including user-centered design, information architecture,
interface design, interaction design patterns, and prototyping and testing methodologies.
Course Catalogue

PEO 2: Students will learn how to apply creative thinking and problem-solving skills to
design innovative and effective solutions to user problems. This includes brainstorming,
sketching, wireframing, and prototyping.

PEO 3: Students will stay up to date with the latest trends and technologies in interaction
design, including responsive design, augmented reality, and artificial intelligence.

PEO 4: Students will be able to develop their creative, lateral direction, and inventive
thinking as well as their interpersonal and emotional intelligence.

PSO (Program Specific Outcomes)

PSO1. Graduates Instil design thinking methodologies to approach problem-solving creatively and empathetically, fostering innovation in interaction design processes.

PSO2. Graduates will takeaway how to design intuitive and engaging interactions between users and digital interfaces, focusing on usability and accessibility.

PSO3. Graduates will get to know prototyping and wireframing techniques to quickly iterate and test design ideas before implementation, utilizing tools such as Adobe XD, Sketch, and Figma.

PSO4. Graduates are equipped with the skills to design cohesive user experiences across multiple platforms and devices, including desktop, mobile, and emerging technologies such as wearable devices and voice interfaces.

PO (Program Outcomes)

PO 1: Disciplinary/Interdisciplinary Knowledge: Apply the knowledge of design principles, technical proficiency, creative problem-solving research aptitude, and portfolio development
to address complex design challenges, foster innovation, and adapt to rapidly evolving world.

PO 2: Complex Problem Solving: Ability to resolve complex design problems using various methods and tools of design process, critical analysis and synthesis, creative thinking, user centered design, design research, prototyping and reflection.

PO 3: Critical Thinking: Ability to independently and deeply - analyze design problems, research, examine and evaluate concepts, provide constructive critique, consider contexts,
debate contrarian views, prioritize, base decisions on evidence, to create and develop well considered design outcomes.

PO 4: Creativity: Ability to generate new innovative ideas, experiment with new techniques, refine and creatively reframe design concepts, and problems and develop creative solutions
and outcomes.

PO 5: Communication Skills: Ability to communicate visually and aesthetically, deliver engaging presentations, articulate clearly, participate in constructive critique, communicate
with clients and teams, and navigate cross-cultural contexts.

PO 6: Analytical Reasoning / Thinking: Ability to break down complex problems, analyze information, think broadly and critically, and use evidence to validate concepts and make
informed decisions.

PO 7: Research skills: Ability to conduct research effectively using various methodologies, prioritize user-centeredness and contextual understanding, and validate design problems to
create solutions informed by evidence and trends.

PO 8: Coordinating and collaborating: Exhibit adeptness in collaborating with diverse teams, negotiating coordinated efforts, taking tasks, and efficiently working as part of a
group towards a common creative goal.

PO 9: Leadership readiness/qualities: demonstrate skills and qualities required to proactively engage, autonomously self-direct, creatively lead, take risks, seek-out knowledge and
provide solutions, develop vision and direction and excel as design leaders in the industry.

PO 10: Learning Skills: Ability to acquire new skills and knowledge adaptively and independently throughout their careers.

PO 11: Digital and Technological Skills: Equip graduates with proficiency in contemporary digital tools and technologies to stay relevant and drive creativity, industry excellence and
innovation.

PO 12: Multi-cultural competence & inclusive spirit: Ability apply universal design principles. design with sensitivity, empathy, and respect, for diverse cultures and communities across various geographies.

PO 13: Value Inculcation: Cultivating designers with a strong ethical foundation, fostering responsible creativity, and promoting socially conscious practices within the design industry.

PO 14: Authority, responsibility & accountability: Ability to effectively navigate authority, embrace responsibility, and uphold accountability in their creative processes,

PO 15: Environmental Awareness and Action: Exhibit acquired knowledge, skills, attitudes, and values to proactively address environmental challenges, including mitigating
degradation, climate change, and pollution, implementing effective waste management, and promoting sustainable development and living.

PO 16: Community Engagement and Service: Ability to actively engage in community service and activities, leveraging their skills to contribute to the well-being and enhancement
of society at large.

PO 17: Empathy: Ability to empathize with and comprehend the perspectives, experiences, and emotions of individuals or groups within the design context.

Curriculum Structure

Year 1
Semester-wise Syllabus
First Semester:
  • Design Drawing - I
  • Geometric Construction - I
  • Fundamentals Of Design
  • Material Studies - I
  • History of Design - I
  • Digital Tools - 1
  • Environmental Studies - I
  • Open Elective (Language) - I
Second Semester:
  • Visualization & Representation
  • Geometric Construction - II
  • Space Form & Structure
  • Design Process
  • Digital Tools - II
  • Material Studies II
  • Social Internship
  • Open Elective (Language) - II
Year 2
Semester-wise Syllabus
Third Semester:
  • Fundamentals of Communication Design
  • Ergonomics
  • Interaction Design - I
  • Design Project - I (IxD)
  • History of Design - II (IxD)
  • Photography
  • Basic CAD - I (IxD)
  • Environmental studies - II
Fourth Semester:
  • Psychology of UX Design
  • Creative Coding
  • Interaction Design - II
  • Design Project II (IxD)
  • Programme Elective-1
  • Basic CAD - II (IxD)
  • Indian Constitution
  • Design for Emerging Tech
Year 3
Semester-wise Syllabus
Fifth Semester:
  • Advanced Prototyping
  • Interactive Storytelling
  • Usability Testing Methods
  • Design Project - III (IxD)
  • Craft Documentation
  • Advanced CAD (IxD)
  • Professional Practices
  • Open Elective - I
Sixth Semester:
  • Phygital Experience Design
  • Immersive Experience Design
  • Design Futures
  • Visualization for Extended Realities
  • Design Project - IV (IxD)
  • Game Design
  • Dissertation
Year 4
Semester-wise Syllabus
Seventh Semester:
  • Service Design
  • Systems Design
  • Contemporary HCI
  • Design Project - V (IxD)
  • Product Strategy & Design Management
  • Internship
  • Programme Elective-2
  • Open Elective
Eighth SemesterL
  • Graduation Research Project
Academic Edge /<br> Minor Options
Semester-wise Syllabus
Language and Communication Digital Fluency Data Skills Societal Orientation Life Skills LBCR
French / Spanish / German Information Literacy & Online Search Strategies Understanding & Visualizing Data using MS Excel Individual and Society Stress Prevention and Psychological First Aid Pottery
Communicative English Podcast Storytelling Mathematics in Nature (Modelling and pattern) Eastern and Western Societies Hope, Optimism and Resilience Music
Hindi Introduction to Video-Production Sequences & Series Human, Society, and Environment Decoding Success Painting
Introduction to Academic Writing Data Privacy and Technology Making sense of data Equity, Diversity and social inclusion Critical Thinking Co-curricular Activities
Public Speaking as Community Advocacy   Fundamentals of data analytics Youth Culture Personal finance (Indoor / Outdoor)
Language Education for Intercultural Citizenship   Data Privacy and Technology Gender and Society Legal Awareness Extension activities
Non-Verbal Communication     Advocacy, Social Justice and Change Essential Life Skills  
Collaboration     Digital Sociology    
Vyavaharika Kannada - 1 (For Students without Kannada Background)          
Vyavaharika Kannada - 2 (For Students without Kannada Background)          
Animationa and Film Design Communication Design Fashion Design Product Design Interior Design
Art for Animation Visualisation 1 (Graphic Composition & Layouts) Fabric Studies Product Visualization - I Working Drawing
Drawing for Animation Basics of Printmaking Fashion Thinking and Design Process Product Ergonomics & Semiotics Details and Construction
Scriptwriting and Storytelling Typography & Calligraphy Basics of Pattern Design Material & Processes - 1 (organic - wood, metal) Interior Design - Small Spaces (life sight)
Basic Graphic Design History of Communication Design Advanced CAD - Photoshop Product Prototyping Interior Services - I (Lighting and ventilation)
Storyboarding and Visualization Illustration Practices Fashion Illustration - I Design Project 1 (Simple Product CAD in interiors - I
Performing Art for Animation Design Project - 1 (Print Media) Fabric Ornamentation -1  Product Photography Interior Services - II (HVAC, Plumbing)
Technology for Animation Film Psychology of Communication Fashion Illustration - II  Product Visualization - I CAD in interiors - II
Character Design and Development Digital Tools – Premier / After Effects / Audition Clothing design - I (Draping) Material & Processes - 2 (inorganic - plastics etc) Textiles and Crafts in Interiors
Illustration & Rendering Techniques Moving Images Advanced CAD - Illustrator Advanced CAD and 3D Modeling Interior Design - Residence
Semiotics & Semantics Creative Storytelling Fashion Trend Forecast Design Project 2 - SDG Model making
Stop motion Animation Design Project 1 - Social Media Marketing Fashion Accessories design SDG and Design Furniture Design
Computer Aided Animation Portfolio Methods Fashion Styling  Portfolio Process Interior Design - Commercial
Film Appreciation and Criticism Vernacular Communication Portfolio development Advanced Manufacturing (large scale Interior Services - III (Accoustics)
Production & Postproduction Process  Information Design (Infographics & Way of finding Systems Fashion Marketing and Merchandising Design Enterprise (business plan) Construction Management (Estimation and costing
Design for Immersive Media Semiotics & Semantics   Design Project 3 - (Complex Product) Sustainability in Interiors
  Design for Ux/U   AR & VR Production Entrepreneurship and Professional Practices
  Design Futures   Game Design  
  Design for Emerging Tech (IoT, AI & ML, blockchain)    Design Project 4 (Phygital)  
B. Des. INTERACTION DESIGN
NA
Creative Thinking
CAD
School of Design offers an interdisciplinary open elective that blends imagination with precision
The course introduces students to creative problem-solving methods, design thinking, and visual ideation, alongside hands-on training in Computer-Aided Design (CAD)
Learners explore how abstract ideas can be transformed into structured digital models using industry-relevant tools.
Designed for students across disciplines, the elective strengthens innovation skills, spatial thinking, and visual communication—empowering learners to confidently translate concepts into clear, professional design outcomes suitable for academic, entrepreneurial, and industry contexts.
Sed ut perspiciatis

Capstone Project

Capstone Project
The Capstone Project is a culmination of the design specialization, integrating research, critical thinking, and creative practice to address a real-world problem. It involves identifying a contextual design challenge, conducting user and stakeholder research, developing conceptual frameworks, and translating insights into innovative, socially responsive design solutions. The project demonstrates proficiency in design methodology, experimentation, visual communication, and reflective practice, while showcasing the ability to synthesize theory with practice.

UX/UI Design – Capstone Project
The UX/UI Capstone Project centers on designing intuitive digital experiences through user research, interaction design, and usability testing. Students define user needs, map journeys, create wireframes and interactive prototypes, and refine interfaces based on feedback. The project demonstrates a strong understanding of human-centered design, accessibility, and responsive systems across digital platforms.

COURSE OF INDEPENDENT STUDY

Independent Study

NA

ACTIVITY POINTS

Activity Points

Content available in Activity Point Brochure

Click here for Regulations Click here for Academic Calendar
Student

Being a B.Tech. IT student at Alliance University has been a truly engaging experience. The program combines strong fundamentals with practical exposure through projects and hands-on learning, helping me understand real-world applications of technology. With supportive faculty and a collaborative environment, I’ve been able to grow in both skill and confidence, preparing me for a career in IT.

Aashish Kumar
Batch: 2022-26

My journey as a B.Tech CSE student at Alliance University has been both challenging and rewarding.The curriculum builds strong fundamentals while emphasising hands-on learning through projects and real-world applications. With approachable faculty and opportunities to collaborate and participate in technical events, learning goes beyond the classroom. Overall, the experience is shaping me into a confident engineer and problem-solver.

Nawneet Raj
Batch: 2022-26

My experience pursuing B.Tech in Computer Science Engineering at Alliance University has been highly rewarding. The program offers a well-balanced curriculum that combines strong theoretical foundations with practical exposure.The faculty members are knowledgeable and supportive, always encouraging us to explore beyond the classroom. Through projects, hackathons, and hands-on learning, I was able to develop both technical and problem-solving skills.The campus environment and infrastructure further enhance the learning experience. Overall, this journey has played a significant role in shaping my skills and preparing me for a career in the tech industry.

Anurag Kumar Prajapati
Batch: 2023-2027

As a final-year BBA student at Alliance University, my journey has been both enriching and transformative.The program strengthened my business fundamentals while giving me hands-on exposure through projects and discussions, building my confidence in decision making. With supportive faculty, collaborative peers, and opportunities beyond academics, I’ve grown both personally and professionally.
Alliance University has shaped me into a confident, career-ready individual.

ARYAN AGARAHARI
Batch: 2023-2026

What I’ve experienced at Alliance University is not just learning business, but learning how to think like one.
Through projects, presentations, and exposure to areas like marketing and finance, I’ve built both clarity in thought and confidence in expression.
The environment constantly encourages you to take initiative, and that has made all the difference in preparing me for the professional world.

Rajnandini Malewadi
Batch: 2025-2029

As a second-year B. Design student at Alliance University, my journey so far has been about learning to think beyond just creating.
The program has helped me move from focusing only on aesthetics to understanding users, context, and the purpose behind every design decision. The learning environment encourages us to question ideas, experiment freely, and develop our own design perspective, while also building discipline in how we execute and present our work.
In these two years, I’ve grown not just in skills, but in the way I approach problems  and that’s what makes studying design at Alliance University truly meaningful.

Anannya Jain
Batch: 2024-2029

Looking back, what stands out about my time at Alliance University is not just what I’ve learned, but how I’ve learned to think.
The shift from simply studying law to questioning, interpreting, and forming my own perspective has been gradual but meaningful. Through moots, discussions, and real-world context, learning has felt active and engaging.
Today, I find myself more confident in how I analyze, articulate, and respond — and that, more than anything else, defines my journey here.

Chelana Sanklecha
Batch: 2021- 2026

Somewhere along my journey at Alliance University, BBA LL.B. became less about subjects and more about understanding connections.
The blend of business and law, through case studies and practical exposure, has helped me think more holistically and respond with clarity.
What I take forward is not just knowledge, but confidence in how I analyse and approach situations.

Shreya Pragadh
Batch: 2023-2028

Studying B.A. LL.B. at Alliance University has changed how I think, more than anything else.
It’s not just about learning law  it’s about learning how to question it. From analysing cases to participating in moots, every experience pushes you to form your own perspective rather than rely on ready-made answers.
What makes this journey meaningful is the environment. The faculty guide without restricting, and the constant exchange of ideas keeps you engaged.Somewhere along the way, you realise you’re not just studying law you’re learning how to think with clarity, argue with purpose, and respond with responsibility.

ISHITA SHUKLA
Batch: B.A.LL.B.

My MBA experience at Alliance University has been highly enriching. The program combines strong academics with practical exposure, helping me develop critical thinking and leadership skills. Supportive faculty, industry-oriented curriculum, and various learning opportunities have prepared me well for a successful career.

Palak Jain
Batch: 2025-2027

My experience pursuing BCA in Artificial Intelligence and Machine Learning at Alliance University has been both challenging and enriching. The program has helped me build a strong foundation in programming, data science, and analytical thinking. Through projects, assignments, and practical exposure, I have gained valuable skills that prepare me for real-world technology and AI applications.

Anuska Ghosh
Batch: 2024-2028

Alliance University has helped me build a strong foundation in computer science and technology. The program combines theoretical knowledge with practical learning through projects and assignments. I have gained exposure to areas like programming, data structures, machine learning, NLP, and AI related concepts so far. The collaborative environment and supportive faculty encourage continuous learning and problem-solving. Overall, it has been a valuable step in developing my technical and analytical skills.

Vishesh Gurnani
Batch: 2024-2028
Program Eligibility Criteria

Eligibility Criteria

Available in ASOD brochure

STUDY ABROAD OPTIONS

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Experience global education through our international study opportunities designed to broaden academic perspectives and cultural understanding. These programmes enable students to study at partner universities abroad, gain international exposure, and develop the global competencies needed to succeed in an interconnected world.
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FAQS

Everything You Need to Know

A Bachelor of Design in Interaction Design is an undergraduate degree dedicated to cultivating a deep understanding of how humans engage with digital products, systems, and services. The programme merges design thinking, technology, and user experience to equip students with the skills required to create solutions that are not only functional but also intuitive and enjoyable. Students learn to design interfaces for applications, websites, and interactive devices, emphasising usability, accessibility, and the overall user experience. This degree fosters analytical and creative problem-solving, enabling graduates to address complex challenges in the digital landscape.
The UI/UX Design syllabus provides a comprehensive balance between theoretical understanding and practical expertise. Students explore design principles, user research methodologies, and usability concepts while gaining proficiency in industry-standard tools such as Figma and Adobe XD. Key subjects include Introduction to UI/UX Design, User Research and Analysis, the UX Design Process, UI Design Principles, Interaction Design, Accessibility, Prototyping, Web and Mobile Design, and Portfolio Development. This integrated curriculum ensures learners acquire both conceptual frameworks and practical experience necessary to excel in the dynamic field of user experience and interface design.
B. Des. UX/UI is a specialised undergraduate programme that focuses on creating digital products and services that are both aesthetically appealing and functionally effective. The course integrates design principles, user research, and hands-on exposure to professional tools, enabling students to develop a nuanced understanding of user behaviour and design thinking. Graduates are prepared to enter diverse roles within app design, web design, interaction design, and digital product development, with a strong emphasis on solutions that prioritise the end-user while aligning with industry standards.
The programme begins with foundational design knowledge, covering areas such as Animation, Communication, Fashion, Interaction, Interior, and Product Design. Academic Edge courses further develop digital literacy, communication skills, societal awareness, and problem-solving capabilities. In later semesters, the curriculum progresses to specialised subjects such as Human–Computer Interaction, Interaction Design, Ergonomics, Information Architecture, Creative Coding, and Visualisation for Digital Interfaces. Complementary projects in web and mobile interface design, minor specialisations, and portfolio development ensure students refine both creative expression and technical proficiency, producing well-rounded professionals for the design industry.
Candidates must have successfully completed 10+2 from a recognised Board or Council, with a minimum of 50% marks. A 5% relaxation is provided for applicants from SC/ST categories. This requirement ensures students possess the foundational knowledge necessary to thrive in a rigorous and multidisciplinary design programme.
The Bachelor of Design programme at Alliance University is offered in two formats. The Regular programme spans four years across eight semesters, providing comprehensive coverage of both theory and practice. For lateral entry students, the programme is condensed to three years across six semesters, maintaining the same educational depth while recognising prior learning or experience in design.
Yes. Students develop substantial expertise in design thinking, problem-solving, and user research methodologies. The curriculum integrates theoretical concepts with hands-on applications, enabling learners to approach complex design challenges critically and creatively. Through iterative design processes, students acquire skills to generate user-centric solutions, apply research insights, and evaluate the effectiveness of designs in real-world contexts.
Indeed. Students receive rigorous training in industry-standard digital tools, including Figma, Adobe XD, Sketch, InVision, and Axure. These tools are essential for designing, prototyping, and testing digital experiences. Mastery of these applications enhances employability and equips students to contribute effectively to modern design teams.
Yes. The programme emphasises practical engagement through studio work and live projects. Collaborating with real clients allows students to translate theoretical knowledge into actionable design solutions, developing skills in client communication, teamwork, and project management. Such experiential learning reinforces classroom instruction and builds a professional portfolio demonstrating the ability to tackle authentic industry challenges.
Yes. Students gain extensive industry exposure through internships and collaborations with leading organisations such as Wipro 3D, Strate School of Design, and NASSCOM. These partnerships provide mentorship, dual certifications, and access to innovative digital initiatives, offering practical understanding of professional design environments. Engagement with real-world projects strengthens competencies, preparing learners to navigate complex technological and creative challenges successfully.
Alliance University equips students for emerging fields through hands-on projects, state-of-the-art laboratories, and expert mentorship. Facilities such as IoT labs, immersive media studios, and digital design spaces allow learners to experiment with mobile applications, wearable technologies, augmented/virtual reality, and AI-driven user experiences. This practical exposure ensures graduates are adept at navigating the evolving landscape of digital design and emerging technologies.
Yes. Students are encouraged to present their work at national and international design exhibitions and competitions. Their projects are evaluated by juries comprising industry experts and academic professionals, providing constructive feedback and recognition. These platforms foster professional networking, elevate creative standards, and motivate students to push the boundaries of innovative design.
The programme emphasises a multidisciplinary approach, integrating insights from computer science, business, and psychology to inform design thinking. This cross-disciplinary engagement allows students to create solutions that are technically feasible, commercially viable, and psychologically engaging. By synthesising knowledge from multiple fields, learners develop holistic problem-solving abilities, deepen their understanding of user behaviour, and gain a competitive edge in creating innovative digital experiences.
Yes. Collaborative, team-based projects form a core element of the learning experience. By simulating professional design environments, students develop essential skills in communication, coordination, and collective problem-solving. These projects foster adaptability, leadership, and accountability, preparing graduates to function effectively in the collaborative and fast-paced design industry.
Graduates can pursue diverse careers in the digital and creative sectors. Potential roles include Interaction Designer, User Interface Designer, Digital Product Designer, User Experience Designer, Design Manager, Strategic Designer, Design Consultant, or Design Entrepreneur. The comprehensive training equips students to contribute meaningfully to both established organisations and innovative start-ups, shaping impactful user experiences across multiple platforms.
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