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Design refers to a set of theoretical and practical approaches that focus on the interaction between users and their environments. Designers approach all kinds of problems with the goal of providing meaningful and relevant experiences to users who are treated holistically, as individuals with material and emotional needs. By expressing, reflecting, and even forming cultural norms, design instils meaning in our daily lives rather than simply creating functional objects. Its disruptive thinking is essential for driving innovation in areas such as developing business strategies, creating virtual environments, crafting digital interfaces, improving manufacturing quality and sustainability, and building service systems.

Informed by this idea of design as a ground-breaking discipline directed at innovation, the Bachelor of Design at Alliance University will help students develop creative and critical thinking skills. Students will accomplish this by producing work that reflects on human experience and responds to global challenges. With a wide range of courses available at Alliance School of Liberal Arts — from social sciences and liberal arts to media and management — and guided by expert faculty, you will elevate your design mindset.

By emphasising humanity and culture, the Bachelor of Design contributes to Alliance University’s mission of serving society and promoting global outlook. Students will be focusing on and engaging with critical contemporary issues while being challenged by project-based learning. Students will benefit from extensive collaboration with leading national and international companies in building a better world.

Duration

B. Des. (Regular): Four Years / Eight Semesters

B. Des. (Lateral): Three Years / Six Semesters

Why Choose
Bachelor of Design – (B. Des.)
at Alliance University?
Supporting Features
End-to-End Design & Production Mastery
Equip students with a comprehensive understanding of the animation and film design process, from research and concept development to storyboarding and production.
Creative Narrative & Visual Artistry
Foster imagination, creative writing, character development, and illustration skills to create artistic, visually complex, and profound animation film design.
Cinematic Storytelling & Technical Depth
Cultivate a deep understanding of animation and film design making techniques, pre- and post-production processes, and compelling storytelling.
Ethical & Inclusive Design Framework
Train students to consider accessibility, inclusivity, and ethical design principles in their product development.
Technological Agility & Industry Alignment
Equip students with the ability to adapt to evolving technologies and industry standards in animation and film.
Professional Practice & Industry Economics
Develop an understanding of the business and professional aspects of Animation Film.

Course Category
Design Drawing PC
Geometric Construction - I PC
Fundamentals of Design PC
Material Studies - I PC
Design Workshop PC
Introduction to Design PE
Sustainable Design Goals PC
Indian Constitution PC
French Language - I OEL
German Language - I OEL
Hindi Language - I OEL
Kannada Nudi - I OEL
Kannada Language - I OEL
Spanish Language - I OEL

Course Category
Visualisation & Representation PC
Geometric Construction - II PC
Space Form & Structure PC
Design Process PC
Digital Tools - II SEC
Material Studies - II PE
Social Internship UC
Presentation Skills PE
Basics of Communication PE
French Language - II OEL
German Language - II OEL
Hindi Language - II OEL
Kannada Nudi - II OEL
Kannada Language - II OEL
Spanish Language - II OEL

Course Category
Human Factors PC
Interaction Design - I PC
History of Design PC
Basic CAD - I PC
Design Project - I DP
Photography PC
Typography PC
Storytelling PE
Narrative Design PE

Course Category
Behavior & Emotional Design PC
Design Research & Analysis PC
Interaction Design - II PC
Design Project - II (IxD) DP
Basic CAD – IxD (Figma, OptimalSort, UserTesting.com) SEC
Semiotics PE
Visual Culture PE
Environmental Studies UC

Course Category
Universal Design and Accessibility PC
Interaction Design - III PC
Usability Testing Methods PC
Basic CAD - III PC
Design Project - III DP
Craft Documentation PC
Open Elective - I OE
Material Exploration - I PE
Material Exploration - II PE

Course Category
Phygital Design PC
Immersive Media PC
Interaction Design IV PC
Design Project - IV (IxD) DP
Research Methodology AEC
Professional Practices UC
World Building PE
Environment Design PE

Course Category
Systems Thinking and Service Design PC
Contemporary HCI PC
Product Strategy and Design Management PC
Design Project - V DP
Dissertation DI
Summer Internship IIP
Legal Awareness and IPR UC
Design for Constraints PE
Frugal Design PE

Course Category
Graduation Research Project RP

Course Categories:

UC : University Core || PC : Progrxam Core || PC-BS : Program Core - Basic Sciences || PC-ES : Program Core - Engineering Sciences || OE : Open Elective || OEL : Open Elective Languages || AEC : Ability Enhancement Courses || SEC : Skill Enhancement Courses || LBC : Learning Beyond Classroom

University Core

University Core courses provide interdisciplinary and value-based education common to all undergraduate students across disciplines. These courses promote constitutional values, Indian knowledge systems, sustainability, critical thinking, entrepreneurship, and social responsibility as envisaged under NEP and UGCF guidelines.

Minors

The Minor Pathways are designed to provide students with focused specialization beyond their core discipline, enabling them to build domain depth in emerging and high-demand technology areas. Introduced as a structured academic pathway from the second year onwards, minors allow learners to align their academic journey with career aspirations, industry trends, and interdisciplinary interests.

A key highlight of this framework is the flexibility offered to students to choose any minor track based on their interests and career goals, empowering them to personalize their learning journey and explore interdisciplinary domains without constraints.

The Minors framework emphasizes:

  • Specialized skill development in cutting-edge domains

  • Hands-on learning through labs, projects, and industry-aligned tools

  • Integration of certifications and real-world applications

  • Enhanced employability through domain-focused expertise

By complementing the Program Core with targeted specialization, the Minor Pathways empower students to graduate with multi-dimensional competencies, making them adaptable, future-ready professionals capable of thriving in dynamic and technology-driven environments.

Minors List:

  • Aeronautics

  • Astronautics

  • Unmanned Aerial Vehicles (UAV)

  • Avionics

  • Structural Engineering

  • Geoenvironmental & Infrastructure Engineering

  • Nature Based solutions

  • Sustainable technology

  • Smart Systems

  • Game Development

  • Business Systems

  • Quantum Computing

  • Data Science

  • Software Product Development

  • Artificial Intelligence & Futuristic Technologies

  • Artificial Intelligence & Machine Learning

  • Cyber Security

  • iOS Application Development

  • Data Engineering

  • Full Stack Development

  • Cloud Computing

  • Natural Language Processing and Text Analytics Systems

  • Computer Vision and Image Analysis

  • AI in Autonomous Systems

  • Blockchain Technologies

  • Internet of Things

  • DevOps

  • Immersive Technology

  • Advanced AI and Blockchain

  • AI for Healthcare and Life Sciences

  • AI for Robotics and Automation

  • Cybersecurity and Privacy in AI

  • Data Analytics

  • Embedded System and IoT

  • Next Generation Wireless Communication Systems

  • VLSI Design

  • Bio Medical Engineering

  • Automotive Electronics

  • Semiconductor Technology

  • Electric Vehicle Technology

  • Energy Management and Audit

  • Smart Grid and E-Mobility

  • Green Technology

  • Robotics and Automation

  • Smart Manufacturing Technology

  • Performing Arts and Creative Technologies

  • Business Studies

  • Computer Science

  • Data Science

  • Economics

  • Fine Arts

  • Literary & Cultural Studies

  • Media & Film Studies

  • Political Science

  • Psychology

  • Sociology

  • Chemistry

  • International Relations

  • Mathematics

  • Philosophy

  • Physics

  • Public Policy

Open Electives

Open Elective courses enable students to study subjects outside their primary discipline to encourage multidisciplinary learning and broader academic exposure. These courses help students acquire cross-functional knowledge, entrepreneurial understanding, and emerging industry-oriented competencies.

OE list:

  • Financial Decision Making

  • HR Metrics and Benchmarking

  • Entrepreneurial Ventures

  • Personal Finance

  • Sustainability & Resource Optimization

  • Stock Market Investing

  • Global Governance

  • Entrepreneurial Marketing

  • Branding Strategies

  • Supply Chain Management

  • Bharatanatyam

  • Kuchipudi

  • Carnatic Music

  • Kathak

  • Introduction to Constitution of India

  • Data Protection and Privacy Laws

  • Global Internet Governance

  • Technology and E-Commerce Laws

  • Media & Entertainment Law

  • A primer on Consumer Protection Law

  • Introduction to Human Rights Law

  • Right to Information - Law & Practice

  • Basics of Competition Law

  • Educational Policy, Planning, and Administration

  • Happiness Engineering

  • Qualitative Research for Social Sciences

  • Climate Finance

  • Disaster risk reduction

  • Design Thinking

  • Design for Social Good

  • Adobe Creative Suite – I (Photoshop)

  • Adobe Creative Suite – II (Illustrator, InDesign)

  • Digital Literacy and Emerging Technologies

  • Genrative AI Concepts, Tools, and Creative Applications

  • Cybersecurity Awareness and Ethical Hacking Basics

  • Emerging Technologies and Their Societal Impact

  • Governing the Metaverse: Digital Sovereignty and Virtual Politics

  • Experimental Drawing: Beyond Traditional Boundaries

  • The Art of Seeing: Fundamental of Visual Perception

  • Branding and Identity Design: Logos & Beyond

  • Community Engagement

  • Communicative English for the Workplace

  • Reading Popular Culture: Cinema, Comics, and Contemporary Media

  • Indian Economy

  • Psychology of interpersonal relationships

  • Human-computer interaction

  • Practical Ethics

  • Technology, Culture and Society

  • Governing the Metaverse: Digital Sovereignty and Virtual Politics

  • Global Minds, Local Hearts Cultural intelligence for the 21st Century

  • Introduction to Quantum Computing

  • Ethics of Artificial Intelligence

  • Philosophy for Beginners

  • Indian Writings in English

  • Green Chemistry

  • Audio-Visual Recording and Editing

  • Film Appreciation

  • The Art of Storytelling

  • Writing for the Contemporary: Communication in the Age of AI

  • Leadership Lessons from Literature, Theatre, and Cinema

  • Introduction to Drawing and Sketching

  • Calligraphy and Typography in Art

  • Conceptual and Contemporary Painting

  • Renewable Energy Sources

  • Technology Diplomacy

  • Automation in Daily Lives

  • Automotive Basics

  • Drone Applications

  • Building Interiors and Landscaping

  • Waste to Energy

  • Nature based Solutions

  • Solving for Bharat

PEO (Program Educational Objectives)

PEO 1:
Graduates will be able to act as freethinkers and creative solution providers by incorporating a comprehensive understanding of the core concepts and theories in animation design.

PEO 2:
Graduates will learn how to articulate feasible and viable design solutions to user
problems through animation.

PEO 3:
Graduates will be able to stay on the cutting edge by effectively adopting and
adapting emergent technologies of image making.

PEO 4:
Graduates will be able to develop into pioneering professionals in their chosen
animation domains.

PSO (Program Specific Outcomes)

PSO 1:
Graduates will be agile with the ability to conceptualise and develop characters, narratives and storytelling techniques through animation.

PSO 2:
Graduates will be able to establish a diverse and comprehensive portfolio comprising of animation projects representing their skills and creativity.

PSO 3:
Graduates will be able to develop an intense understanding of animation principles in different mediums with proficiency in industry standard animation software.

PO (Program Outcomes)

PO 1:
Disciplinary/Interdisciplinary Knowledge: Apply the knowledge of design principles, technical proficiency, creative problem-solving research aptitude, and portfolio development to address complex design challenges, foster innovation, and adapt to rapidly evolving world.

PO 2:
Complex Problem Solving: Ability to resolve complex design problems using various methods and tools of design process, critical analysis and synthesis, creative thinking, usercentered design, design research, prototyping and reflection.

PO 3:
Critical Thinking: Ability to independently and deeply - analyze design problems, research, examine and evaluate concepts, provide constructive critique, consider contexts, debate contrarian views, prioritize, base decisions on evidence, to create and develop well considered design outcomes.

PO 4: Creativity: Ability to generate new innovative ideas, experiment with new techniques, refine and creatively reframe design concepts, and problems and develop creative solutions and outcomes.

PO 5: Communication Skills: Ability to communicate visually and aesthetically, deliver engaging presentations, articulate clearly, participate in constructive critique, communicate with clients and teams, and navigate cross-cultural contexts.

PO 6: Analytical Reasoning / Thinking: Ability to break down complex problems, analyze information, think broadly and critically, and use evidence to validate concepts and make informed decisions.

PO 7:
Research skills: Ability to conduct research effectively using various methodologies, prioritize user-centeredness and contextual understanding, and validate design problems to create solutions informed by evidence and trends.

PO 8:
Coordinating and collaborating: Exhibit adeptness in collaborating with diverse teams, negotiating coordinated efforts, taking tasks, and efficiently working as part of a group towards a common creative goal.

PO 9:
Leadership readiness/qualities: demonstrate skills and qualities required to proactively engage, autonomously self-direct, creatively lead, take risks, seek-out knowledge and provide solutions, develop vision and direction and excel as design leaders in the industry.

PO 10:
Learning Skills: Ability to acquire new skills and knowledge adaptively and independently throughout their careers.

PO 11:
Digital and Technological Skills: Equip graduates with proficiency in contemporary digital tools and technologies to stay relevant and drive creativity, industry excellence and innovation.

PO 12:
Multi-cultural competence & inclusive spirit: Ability apply universal design principles. design with sensitivity, empathy, and respect, for diverse cultures and communities across various geographies.

PO 13:
Value Inculcation: Cultivating designers with a strong ethical foundation, fostering responsible creativity, and promoting socially conscious practices within the design industry.

PO 14:
Authority, responsibility & accountability: Ability to effectively navigate authority, embrace responsibility, and uphold accountability in their creative processes.

PO 15:
Environmental Awareness and Action: Exhibit acquired knowledge, skills, attitudes, and values to proactively address environmental challenges, including mitigating degradation, climate change, and pollution, implementing effective waste management, and promoting sustainable development and living.

PO 16:
Community Engagement and Service: Ability to actively engage in community service and activities, leveraging their skills to contribute to the well-being and enhancement of society at large.

PO 17:
Empathy: Ability to empathize with and comprehend the perspectives, experiences, and emotions of individuals or groups within the design context.

Program Core

This is a future-forward program that centers on the relationship between humans and digital products. The program core is designed to move students from understanding human psychology to mastering the technical tools required to build seamless, intuitive digital interfaces.

Open Electives Languages (OEL)

Open Elective Language courses offer students the opportunity to learn additional languages and improve linguistic competence, communication effectiveness, cultural understanding, and professional interaction skills. These courses support multilingual learning and global employability.

  • OEL–I: Language Foundations

    • French Language – I

    • German Language – I

    • Hindi Language – I

    • Kannada Nudi – I

    • Kannada Kaushala – I

    • Spanish Language – I

  • OEL–II: Language Proficiency Enhancement

    • French Language – II

    • German Language – II

    • Hindi Language – II

    • Kannada Nudi – II

    • Kannada Kaushala – II

    • Spanish Language – II

Ability Enhancement Courses (AEC)

Ability Enhancement Courses are designed to improve students’ language proficiency, communication skills, environmental awareness, digital literacy, professional ethics, and personality development. These courses enhance employability, soft skills, and holistic development in alignment with multidisciplinary education objectives.

Skill Enhancement Courses (SEC)

Skill Enhancement Courses focus on practical, hands-on, and application-oriented learning aimed at developing industry-relevant competencies, technical skills, vocational abilities, and professional readiness. These courses emphasize experiential learning, tools, software applications, internships, and problem-solving capabilities.

Learning Beyond Classroom

Learning Beyond Classroom components include experiential and participative learning activities conducted outside the traditional classroom environment. These may include internships, field visits, community engagement, projects, industry interaction, workshops, seminars, certifications, MOOCs, club activities, and extension programmes that contribute to holistic student development and outcome-based education.

The Dissertation component is an advanced academic and industry-oriented research initiative that enables students to investigate emerging trends, challenges, innovations, and strategic opportunities within the fintech ecosystem. Students undertake independent research under faculty guidance in areas such as AI in finance, blockchain applications, digital banking, cybersecurity, financial inclusion, ESG and sustainable finance, financial analytics, embedded finance, open banking, and decentralized finance (DeFi).

The dissertation process involves problem identification, literature review, research design, data collection and analysis, interpretation of findings, and development of strategic recommendations aligned with industry relevance and innovation.

The dissertation component develops:

  • Research and analytical thinking capabilities
  • Data interpretation and evidence-based decision-making skills
  • Strategic problem-solving and innovation orientation
  • Technical report writing and presentation competencies
  • Ability to evaluate emerging financial technologies and business models

The research experience equips students with intellectual depth, domain specialization, and analytical maturity required for leadership roles, consulting, research careers, entrepreneurial ventures, and technology-driven financial decision-making in the evolving global fintech landscape.

The Course of Independent Study (CIS) is a distinctive 3-credit academic pathway that offers students a valuable opportunity to engage in research-oriented learning through a faculty-mentored project in place of one course within their curriculum. Designed to nurture intellectual curiosity, innovation, and critical thinking, the course enables students to immerse themselves in hands-on research through laboratories, field-based work, or Centres of Excellence. Under close faculty guidance, students identify research problems, pursue structured inquiry, and develop meaningful academic outcomes. Credits are earned through consistent progress, active participation in review milestones, successful completion of the project, and the preparation and submission of a research paper to a Scopus-indexed journal, conference, or other approved scholarly platform—positioning students for early exposure to high-quality research and scholarly contribution.

The Research Project in the B. Des. (Interaction & User Experience) program at Alliance University is a rigorous academic and analytical endeavor that precedes or runs parallel to the final design execution. It shifts the focus from how to build to why we build, ensuring that every design decision is backed by empirical data and psychological theory.

The Design Project in the B. Des. (Interaction & User Experience) program at Alliance University serves as the experiential heart of the curriculum. It moves students away from theoretical exercises and into the role of a professional designer tasked with solving "wicked problems" in the digital and physical space.

The Social Internship is a cornerstone of the undergraduate experience, designed to cultivate a deep sense of civic responsibility and empathetic leadership. By moving beyond the classroom, students engage directly with grassroots realities, bridging the gap between academic theory and the practical challenges faced by marginalized communities.

Core Objectives:

The program aims to transform students from passive learners into active contributors to society. Key objectives include:
Empathy & Value Creation: Developing a firsthand understanding of social disparities and building personal value systems rooted in service and respect.
Grassroots Exposure: Gaining insight into the complexities of rural and urban social issues, including inequality, environmental sustainability, and human rights.
Professional Skill Integration: Applying communication, problem-solving, and organizational skills in a non-corporate, mission-driven environment.

During the internship, students engage in live business projects, data-driven problem solving, process analysis, digital transformation initiatives, financial modelling, customer analytics, compliance frameworks, and fintech product applications under industry mentorship. The internship enables students to apply concepts learned in finance, analytics, AI, cybersecurity, blockchain, digital payments, and business strategy to practical organizational challenges.

The programme significantly enhances industry readiness by developing:

Practical exposure to fintech ecosystems and digital business models
Analytical and problem-solving capabilities using real-time business data
Professional communication, teamwork, and workplace adaptability
Understanding of industry tools, platforms, and regulatory environments
Decision-making abilities in technology-driven financial environments

The internship experience helps students build strong professional networks, industry confidence, and career readiness while aligning academic learning with evolving fintech industry expectations.

STUDY ABROAD OPTIONS

International Mobility

Experience global education through our international study opportunities designed to broaden academic perspectives and cultural understanding. These programmes enable students to study at partner universities abroad, gain international exposure, and develop the global competencies needed to succeed in an interconnected world.

Learn More

An opportunity that lets students begin their degree at Alliance University (1 or 2 years) and then transfer to a foreign university to complete and earn their degree internationally.

Explore the World: Study a semester abroad, earn transferable credits, and gain global insights while experiencing a new culture and expanding your skills.

An exciting immersion opportunity for Alliance University students to engage with leading multinational companies and innovative startups, offering a unique blend of global learning and practical work exposure abroad, all within just 7 to 14 days.
Short-term programmes lasting 2 to 4 weeks offer students an ideal opportunity to gain international exposure without disrupting their academic schedule.

Learn More

Alliance University welcomes students from across the world to study, collaborate, and thrive in a truly global learning ecosystem. We combine academic rigour with industry exposure, modern infrastructure with personalised support, and global perspectives with Indian values.

Learn More

Category Eligibility Criteria
General 10+2 from recognized Board / Council with minimum 50% marks
Reserved Categories 5% relaxation for SC / ST candidates

 

Program duration

Entry Level Program Duration
Regular Level Four Years / Eight Semesters (Regular)
Lateral Level Three Years / Six Semesters (Lateral Entry)

 

ACCEPTED TEST SCORES
UCEED
NIFT
NID DAT
UCEED
NIFT
NID DAT
UCEED
NIFT
NID DAT
UCEED
NIFT
NID DAT

Particulars Indian Nationals Foreign Nationals
Registration Fee (As per admission cycle) ₹25,000 US$500
1st Installment (As per provisional admission offer) ₹4,00,000 US$4,975
2nd Installment ₹4,00,000 US$5,475
3rd Installment ₹4,00,000 US$5,475
4th Installment ₹4,00,000 US$5,475
Total Program Fee (Includes registration + all installments) ₹16,00,000 US$21,900

 

Category Eligibility Scholarship
Academic Excellence Class X & XII ≥ 95% 50% Tuition Fee Waiver
AUSAT Scholarship AUSAT ≥ 90% + X & XII ≥ 75% 50% Tuition Fee Waiver
AUSAT Scholarship AUSAT ≥ 85% + X & XII ≥ 75% 35% Tuition Fee Waiver
AUSAT Scholarship AUSAT ≥ 70% + X & XII ≥ 75% 25% Tuition Fee Waiver
AUSAT Freeship AUSAT ≥ 90% + X & XII ≥ 60% ₹50,000 One-time
AUSAT Freeship AUSAT 80–89.99% + X & XII ≥ 60% ₹25,000 One-time
CUET Scholarship CUET ≥ 90% 30% Tuition Fee Waiver
CUET Scholarship CUET 80–89.9% 20% Tuition Fee Waiver
CUET Scholarship CUET 70–79.9% 15% Tuition Fee Waiver
Program-Specific Merit UCEED Score ≥ 200 + X & XII ≥ 70% 35% Tuition Fee Waiver
Program-Specific Merit UCEED Score ≥ 150 + X & XII ≥ 70% 25% Tuition Fee Waiver
Program-Specific Merit NIFT Rank 1–3000 + X & XII ≥ 65% 35% Tuition Fee Waiver
Program-Specific Merit NIFT Rank 3001–6000 + X & XII ≥ 65% 25% Tuition Fee Waiver
Program-Specific Merit NIFT Rank 6001–7500 + X & XII ≥ 65% 15% Tuition Fee Waiver
Program-Specific Merit NID DAT Percentile ≥ 90 + X & XII ≥ 70% 50% Tuition Fee Waiver
Program-Specific Merit NID DAT Percentile 85–89.99 + X & XII ≥ 70% 35% Tuition Fee Waiver
Program-Specific Merit NID DAT Percentile 80–84.99 + X & XII ≥ 70% 25% Tuition Fee Waiver
Special Merit X & XII ≥ 90% 50% Tuition Fee Waiver
Special Merit X & XII ≥ 80% 30% Tuition Fee Waiver
Special Merit X & XII ≥ 70% 25% Tuition Fee Waiver
Category-Based SC / ST ≥ 70% 20% Tuition Fee Waiver
Category-Based Differently-Abled ≥ 50% 50% Tuition Fee Waiver
Category-Based Defence / Paramilitary ≥ 70% 15% Tuition Fee Waiver
Category-Based International-Level Player ≥ 50% 100% Tuition Fee Waiver
Category-Based National-Level Player ≥ 50% 50% Tuition Fee Waiver
Category-Based Domicile ≥ 70% 5% Tuition Fee Waiver
Learn more

 

Steps Description
Step 1 Submit Online Application
Step 2 Pay Application Fee — ₹1000 (US$50 for foreign nationals)
Step 3 Appear for ADAT (Alliance Design Aptitude Test)
Step 4 Personal Interview assessment
Step 5 Selection based on overall profile & performance
Start your application now

Living Spaces That Inspire Belonging

EXPLORE OUR HOSTELS

Comfort, safety, and community form the foundation of campus living. Our residential halls are thoughtfully designed to create a sense of belonging—offering a welcoming environment where students can study, unwind, and build lifelong friendships.

Separate hostels
for boys and girls

Student-friendly
common areas

Spacious rooms
(single, double, or triple occupancy)

Dedicated wardens
and support teams

residential-image-update

Real Stories, Real Impact

STUDENT

As I am an International student, I would like to express my sincere thanks to my professor of the University and their guidance, insightful suggestions and comments of my study. The administration staffs are very friendly and helpful and their passion and expertise were truly inspiring, and the hands-on learning opportunities were invaluable.

Josefin Balan
Batch: 2024-28

Like every fresher, I was apprehensive to start my journey within the University premises, but I was able to quickly adapt with the help of supportive professors, friendly peers, an eye-catching library, and amazing food. I look forward to developing into a stronger, more intelligent and refined version of myself during my journey at Alliance.

Anjana Krishnan
Batch: 2023 - 2027

Being a part of Alliance University is the best decision I have made. The faculty are friendly and encouraging. Alliance has helped me build my skills and realize my potential. The beautiful campus and state-of-the-art infrastructure serves as an inspiration to evoke a  designer mindset within, and I look forward to fulfilling my dream as a fashion designer.

Harshitha
Batch: 2023 - 2027

It is said that your environment has a significant impact on what you become. The first thing that caught my attention on this campus was the lush greenery and the breathtaking infrastructure. I am sure that I can reach greater heights with the holistic development and beauty this campus radiates, serving as inspiration to many.

Manusree M M
Batch: 2023 - 2027

I am loving and living my best life at Alliance University. The faculty are great and inspire me to take the road less traveled. I know Alliance University will help me achieve my dreams as a recognizable fashion designer.

Rohitha Robin
Batch: 2023 - 2027

I really enjoyed my time as a B. Design student specializing in Graphic Design. The faculties helped me gain valuable knowledge, and guided me towards improving my skills. I have benefited from my previous projects by developing my skills, research, and analysis.

Deva Nandan
Batch: 2023 - 2027

Graphic Design programme at Alliance University is the artistic freedom and flexibility we get to incorporate and practice what we learned though our projects and continuously improve without any restrictions. We were able to learn various software tools within a short period, without the need for prior knowledge. I am grateful for my wonderful experience at the University.

Xavier Rajesh Nunes
Batch: 2023 - 2027







Jury Experience | Alliance School of Design & Creative Arts
Jury Experience | Alliance School of Design & Creative Arts
LL.B.

Everything You Need to Know

Is B. Des. a good career option?
Yes. B. Des. is an excellent career choice for those passionate about design, creativity, and innovation, offering opportunities across multiple industries and disciplines.
What is the salary of B. Design graduates?
The average annual salary for fresh B. Des. graduates in India typically ranges between INR 3 Lakh to INR 6 Lakh per annum, depending on specialisation, industry, and location.
What is the scope of B. Des.?
B. Des. offers a broad scope across product design, graphic design, fashion, UI/UX, animation, interior design, and digital media. Graduates can work in creative agencies, technology companies, entertainment, and consultancy roles.
What subjects are included in B. Des.?
Core subjects include Design Principles, Visual Communication, Typography, Illustration, 3D Modelling, Interaction Design, Product Design, Animation, UX/UI, Fashion and Textile Design, Interior Design, and Design Research, along with hands-on studio work and portfolio development.
What is a B. Des. programme and how does it differ from other design degrees?
B. Des. is an undergraduate programme focused on creative design principles and practical skills. It differs from other design degrees through its interdisciplinary approach, covering multiple design fields rather than early specialisation.
What are the eligibility criteria for admission to a B. Des. programme in India?
Candidates must complete 10+2 from a recognised board with at least 50% marks (45% for SC/ST candidates). Admission may include a design aptitude test, portfolio review, and personal interview.
What specialisations are available in a B. Des. course?
Specialisations include Fashion Design, Graphic Design, Interior Design, Product Design, Animation, Textile Design, and UX/UI Design.
What career opportunities are available after completing a B. Des. degree?
Graduates can work as graphic designers, fashion designers, UX/UI designers, product designers, interior designers, animators, or design consultants. They can also pursue freelancing, entrepreneurship, or higher studies.
How does B. Des. support global career opportunities?
The programme builds strong design skills, portfolios, and exposure to industry tools and methodologies, enabling graduates to pursue global opportunities in creative and technology-driven industries.
What makes the B. Des. programme at Alliance University unique?
The programme is distinguished by its industry-aligned curriculum, modern infrastructure, interdisciplinary learning, and focus on design thinking through workshops, live projects, and internships.
Are scholarships available for B. Des. students at Alliance University?
Yes. Scholarships are offered based on academic performance, entrance exam scores, and achievements. Examples include AUSAT, UCEED, and NID DAT-based tuition fee waivers.
What practical learning opportunities are offered in the B. Des. programme?
Students gain hands-on experience through workshops, jury presentations, live projects, internships, and industry visits supported by the Career Advancement and Networking (CAN) office.
How does Alliance University’s B. Des. programme incorporate real-world design tools?
The curriculum integrates industry-standard design tools through studio practice, collaborations, and hands-on training in modern design technologies.
What kind of placement support is provided for B. Des. students?
The CAN office provides internship opportunities, live projects, industry exposure, and placement assistance to help students transition into professional design careers.
Can I pursue B. Des. alongside freelance design work?
Yes. Students can take up freelance work alongside studies, which helps in building portfolios and gaining real-world design experience.
What is the B. Des. program? +

A four-year undergraduate programme (three years for lateral entry) in Design, offering specializations in Visual Communication, Product, Interior, UX, Animation, and Fashion Design, with project-based learning, industry exposure, and portfolio development.

What is the course duration? +

Four years (Eight Semesters Regular) / Three years (Six Semesters Lateral Entry)

What is the eligibility criteria? +

10+2 from recognized Board / Council with minimum 50% marks; 5% relaxation for SC / ST candidates

What entrance requirements are there? +

ADAT (Alliance Design Aptitude Test), Portfolio Submission, and Personal Interview

Are experiential learning opportunities included? +

Yes, including studio projects, internships, apprenticeships, exhibitions, and collaborative design projects

What software and technical skills are taught? +

Industry-standard design, animation, and prototyping software; UX/UI tools; digital content creation; applied design for print, web, and social media

Are scholarships available? +

Yes, merit-based, program-specific, and category-based scholarships are offered

What career paths are available after B. Des.? +

Careers as UI/UX designers, product designers, interior designers, animators, art directors, creative entrepreneurs, and opportunities in advertising, media, and design industries

Can international students apply? +

Yes, with ADAT, portfolio submission, interview, and applicable fee payment

How are students evaluated? +

Through coursework, portfolio assessment, projects, prototype development, exhibitions, and presentations

Are extracurricular activities included? +

Yes, including participation in exhibitions, workshops, festivals, and collaborative creative projects

Is mentorship provided? +

Yes, personalized faculty guidance, industry mentorship, and portfolio support throughout the programme

AU