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Discover the perfect blend of conceptual knowledge and technical expertise in media production, media management, and media analysis, under the guidance of top-notch academics and industry professionals.

The Department of Media Studies (Journalism & Multimedia Production) offers a comprehensive BA programme tailored for students aspiring to succeed in the exciting world of journalism, film, television, and digital media. The programme provides a unique blend of conceptual knowledge and technical skills, equipping students with the tools required to excel in dynamic roles within the media industry. With a strong emphasis on research methodologies and staying abreast of the ever-evolving nature of media technologies and practices, the programme prepares students for diverse career opportunities in film production, television broadcasting, social media management, content creation, and media analysis.

Are you passionate about storytelling, filmmaking, journalism, or digital media? The Department of Media Studies offers an exciting and future-ready programme that combines strong conceptual foundations with cutting-edge technical expertise, preparing students for impactful careers in the ever-evolving media landscape.

Students explore a wide spectrum of media domains including Journalism, Animation, VFX, Filmmaking, Audio-Visual Production, Digital Communication, International Communication, Public Policy, Media Design, Storytelling, and Digital Art, opening pathways to diverse and rewarding professional opportunities.

From the very beginning of the programme, students engage with key texts and ideas in media history and theory, developing the ability to critically examine how media shapes societies at local and global levels. The programme also emphasizes experiential learning through real-world projects and community engagement, helping students build confidence, creativity, and meaningful impact.

A key highlight of the department is its state-of-the-art media lab and studio, managed entirely by students, offering an immersive environment that mirrors the pace and professionalism of the media industry. Students actively participate in documentary filmmaking, newspaper and magazine production, podcasting, social media management, film and literary festivals, as well as film clubs and debate societies. Regular field visits and industry internships further enrich the academic experience and professional exposure.

For students seeking to combine practical experience with critical understanding and creative expression, the Department of Media Studies serves as a launchpad into the world of media and communication. The programme empowers students not only to understand the world around them, but also to shape conversations, narratives, and ideas that influence society.

Why Choose
BA (Hons.) - Media Studies
at Alliance University?
Supporting Features
Pioneering Media Leadership
Hands-On Leadership in Media Innovation.
Modernized Digital Pedagogy
Cutting-Edge Curriculum for a Digital Future.
Glocal Media Discourse
Global and Local Media Perspectives.
Applied Experiential Framework
Integrated Experiential Learning Ecosystem.
Creative Expression & Societal Influence
Creative Freedom and Cultural Impact.
Course Category
Critical Thinking FC
Markets & Society FC
Law, Justice, and the Indian Constitution FC
Science of Happiness FC
Philosophy of Science FC
Great Works FC
Language Elective - I OEL
Course Category
Academic Writing FC
India in the Ancient and Modern World FC
Solving for Bharat FC
Politics and Economics FC
Narratives with Data FC
Mind, Behaviour, and Society FC
Language Elective - II OEL
Course Category
Camera & Lighting MC
Design Tools MC
Writing for Media MC
Introduction to Cinema MC
Introduction to Advertising & Branding MC
Open Elective OE
Internship / International Immersion IIP
Course Category
Media, Culture & Society MC
Video Editing & Sound Design MC
Introduction to Public Relations MC
Reporting for Print & Broadcast MC
Universal Human Values UC
Course Category
Multimedia Journalism & Digital Storytelling MC
Digital Marketing MC
The Idea Lab: Media Hackathon MC
Track Specialization Course 1: Understanding Indian Cinema / Fundamentals of Advertising Creative and Copywriting / Advanced Writing Skills in PR and Corporate Communication TS
Track Specialization Course 2: Screenwriting / Brand Identity Creation / Crisis and Reputation Management TS
Course Category
Media in the Digital Era MC
Media Ethics, Policy and Copyright Laws MC
Track Specialization Course 3: Film Editing & Advance Post Production / Integrated Marketing Communication / Integrated Marketing Communication TS
Track Specialization Course 4: Documentary Film Production / Introduction to Advertising Filmmaking / Corporate Film Production TS
Environment Science & Disaster Management UC
Course Category
Critical Theory in Media and Film Studies MC
AI in Journalism & Media Production MC
Track Specialization Course 5: Directing Crew & Directing Actors / Brand Strategy & Communication / International Public Relations & Contemporary World Order TS
Research Methodology / Capstone Prep. DI/CP
Dissertation / Capstone Project - I DI/CP
Course Category
Media Psychology & Consumer Behaviour MC
Exit Strategies MC
Track Specialization Course 6: Short Film Production / Advertising Campaign Planning and Production / Event Planning & Management TS
Dissertation / Capstone Project - II DI/CP

Course Categories:

UC : University Core || PC : Progrxam Core || PC-BS : Program Core - Basic Sciences || PC-ES : Program Core - Engineering Sciences || OE : Open Elective || OEL : Open Elective Languages || AEC : Ability Enhancement Courses || SEC : Skill Enhancement Courses || LBC : Learning Beyond Classroom

University Core
University Core courses provide interdisciplinary and value-based education common to all undergraduate students across disciplines. These courses promote constitutional values, Indian knowledge systems, sustainability, critical thinking, entrepreneurship, and social responsibility, as envisaged under the NEP and UGCF guidelines.

University Core Courses from Program Outline

  • Universal Human Values

  • Environment Science & Disaster Management

Majors
Majors help students focus on a specific area of study within a broader academic discipline, enabling them to develop in-depth knowledge and specialized skill sets. These specializations are designed to provide deeper conceptual understanding along with practical expertise in a particular field, thereby enhancing career readiness and aligning academic learning with evolving industry needs.
Minors

The Minor Pathways are designed to provide students with focused specialization beyond their core discipline, enabling them to build domain depth in emerging and high-demand areas. Introduced as a structured academic pathway from the second year onwards, minors allow learners to align their academic journey with career aspirations, industry trends, and interdisciplinary interests.

A key highlight of this framework is the flexibility offered to students to choose any minor track based on their interests and career goals, empowering them to personalize their learning journey and explore interdisciplinary domains without constraints.

The Minors framework emphasizes:

  • Specialized skill development in cutting-edge domains
  • Hands-on learning through labs, projects, and industry-aligned tools
  • Integration of certifications and real-world applications
  • Enhanced employability through domain-focused expertise

By complementing the Program Core with targeted specialization, the Minor Pathways empower students to graduate with multi-dimensional competencies, making them adaptable, future-ready professionals capable of thriving in dynamic and technology-driven environments.

Minors List

  • Aeronautics
  • Astronautics
  • Unmanned Aerial Vehicles (UAV)
  • Avionics
  • Structural Engineering
  • Geoenvironmental & Infrastructure Engineering
  • Nature Based Solutions
  • Sustainable Technology
  • Smart Systems
  • Game Development
  • Business Systems
  • Quantum Computing
  • Data Science
  • Software Product Development
  • Artificial Intelligence & Futuristic Technologies
  • Artificial Intelligence & Machine Learning
  • Cyber Security
  • iOS Application Development
  • Data Engineering
  • Full Stack Development
  • Cloud Computing
  • Natural Language Processing and Text Analytics Systems
  • Computer Vision and Image Analysis
  • AI in Autonomous Systems
  • Blockchain Technologies
  • Internet of Things
  • DevOps
  • Immersive Technology
  • Advanced AI and Blockchain
  • AI for Healthcare and Life Sciences
  • AI for Robotics and Automation
  • Cybersecurity and Privacy in AI
  • Data Analytics
  • Embedded System and IoT
  • Next Generation Wireless Communication Systems
  • VLSI Design
  • Bio Medical Engineering
  • Automotive Electronics
  • Semiconductor Technology
  • Electric Vehicle Technology
  • Energy Management and Audit
  • Smart Grid and E-Mobility
  • Green Technology
  • Robotics and Automation
  • Smart Manufacturing Technology
  • Performing Arts and Creative Technologies
  • Business Studies
  • Computer Science
  • Data Science
  • Economics
  • Fine Arts
  • Literary & Cultural Studies
  • Media & Film Studies
  • Political Science
  • Psychology
  • Sociology
  • Chemistry
  • International Relations
  • Mathematics
  • Philosophy
  • Physics
  • Public Policy
Open Electives

Open Elective (OE) courses enable students to study subjects outside their primary discipline, encouraging multidisciplinary learning and broader academic exposure. These courses help students acquire cross-functional knowledge, entrepreneurial understanding, and emerging industry-oriented competencies.

OE List

  • Financial Decision Making
  • HR Metrics and Benchmarking
  • Entrepreneurial Ventures
  • Personal Finance
  • Sustainability & Resource Optimization
  • Stock Market Investing
  • Global Governance
  • Entrepreneurial Marketing
  • Branding Strategies
  • Supply Chain Management
  • Bharatanatyam
  • Kuchipudi
  • Carnatic Music
  • Kathak
  • Introduction to Constitution of India
  • Data Protection and Privacy Laws
  • Global Internet Governance
  • Technology and E-Commerce Laws
  • Media & Entertainment Law
  • A Primer on Consumer Protection Law
  • Introduction to Human Rights Law
  • Right to Information – Law & Practice
  • Basics of Competition Law
  • Educational Policy, Planning, and Administration
  • Happiness Engineering
  • Qualitative Research for Social Sciences
  • Climate Finance
  • Disaster Risk Reduction
  • Design Thinking
  • Design for Social Good
  • Adobe Creative Suite – I (Photoshop)
  • Adobe Creative Suite – II (Illustrator, InDesign)
  • Digital Literacy and Emerging Technologies
  • Generative AI Concepts, Tools, and Creative Applications
  • Cybersecurity Awareness and Ethical Hacking Basics
  • Emerging Technologies and Their Societal Impact
  • Governing the Metaverse: Digital Sovereignty and Virtual Politics
  • Experimental Drawing: Beyond Traditional Boundaries
  • The Art of Seeing: Fundamentals of Visual Perception
  • Branding and Identity Design: Logos & Beyond
  • Community Engagement
  • Communicative English for the Workplace
  • Reading Popular Culture: Cinema, Comics, and Contemporary Media
  • Indian Economy
  • Psychology of Interpersonal Relationships
  • Human-Computer Interaction
  • Practical Ethics
  • Technology, Culture and Society
  • Global Minds, Local Hearts: Cultural Intelligence for the 21st Century
  • Introduction to Quantum Computing
  • Ethics of Artificial Intelligence
  • Philosophy for Beginners
  • Indian Writings in English
  • Green Chemistry
  • Audio-Visual Recording and Editing
  • Film Appreciation
  • The Art of Storytelling
  • Writing for the Contemporary: Communication in the Age of AI
  • Leadership Lessons from Literature, Theatre, and Cinema
  • Introduction to Drawing and Sketching
  • Calligraphy and Typography in Art
  • Conceptual and Contemporary Painting
  • Renewable Energy Sources
  • Technology Diplomacy
  • Automation in Daily Lives
  • Automotive Basics
  • Drone Applications
  • Building Interiors and Landscaping
  • Waste to Energy
  • Nature Based Solutions
  • Solving for Bharat
PEO (Program Educational Objectives)

PEO 1:

Professional Excellence & Innovation

Graduates will establish themselves as successful professionals who integrate disciplinary depth, modern analytical and digital tools, and interdisciplinary perspectives to solve complex, real-world problems and deliver evidence-based, context-sensitive solutions in interconnected professional environments.

PEO 2:

Leadership & Effective Communication

Graduates will be advance into leadership or influential collaborative roles, demonstrating the versatility to work in diverse, multicultural, and interdisciplinary teams, and the ability to communicate, negotiate, and persuade effectively across audiences, platforms, and contexts.

PEO 3:

Ethical Practice & Societal Impact

Graduates will act with professional integrity, applying ethical reasoning, social responsibility, and sustainability-oriented thinking to champion inclusive, community-engaged, and socially responsive initiatives that create measurable and meaningful impact at local, national, and global levels.

PEO 4:

Lifelong Learning & Career Adaptability

Graduates will proactively adapt to the evolving global, technological, and socio-political landscapes by pursuing continuous learning, advanced education, and skill enhancement, enabling career mobility, resilience, and long-term professional relevance.

PSO (Program Specific Outcomes)

1. Critical Sociological Analysis
Students will effectively analyse and interpret complex social issues using advanced sociological theories, contributing innovative perspectives and solutions to real-world problems.
2. Ethical Research and Community Engagement:
Students will conduct ethical sociological research, utilizing appropriate methodologies and technologies, and actively engage with communities to foster dialogue and advocate for social change.

3. Leadership and Global Citizenship
Students will demonstrate leadership in sociological research and initiatives, promoting social justice and embracing global citizenship through a commitment to lifelong learning and community involvement.

PO (Program Outcomes)

PO1:

Interdisciplinary & Multidimensional Understanding

Integrate knowledge, theories, and methodologies from multiple disciplines, cultural contexts, and analytical traditions to interpret, connect, and critically analyze complex local, national, and global phenomena in an interconnected world.

PO2:

Critical Thinking, Analysis & Problem Framing/Solving

Critically evaluate diverse perspectives, question assumptions and power relations, synthesize complex information, and apply robust analytical frameworks to frame and solve problems effectively and develop innovative, evidence-based responses to real-world challenges.

PO3:

Research Design, Methods & Ethical Inquiry

Design and conduct rigorous, independent, and collaborative research using qualitative, quantitative, and mixed methods, demonstrating the ability to collect, interpret, and ethically assess evidence to generate meaningful academic and applied knowledge.

PO4:

Application, Practice & Experiential Learning

Apply theoretical knowledge to real-world contexts through internships, fieldwork, simulations, labs, and experiential projects that connect academic learning with industry, governance, and civil society.

PO5:

Ethical Reasoning, Justice & Responsibility

Demonstrate ethical judgment by critically assessing the social, political, and moral implications of actions and decisions, and by upholding values of integrity, inclusivity, justice, sustainability, and responsible citizenship in personal and professional life.

PO6:

Strategic, Digital & Multimodal Communication

Communicate complex ideas clearly, persuasively, and responsibly across written, oral, visual, and digital formats, tailoring messages effectively for diverse, interdisciplinary, and global audiences.

PO7:

Innovation, Initiative & Entrepreneurial Thinking

Exhibit creativity, adaptability, and initiative by identifying opportunities, navigating uncertainty, and designing innovative social, cultural, policy, or entrepreneurial solutions in dynamic socioeconomic environments.

PO8:

Collaboration, Leadership & Autonomous Practice

Work effectively as ethical collaborators and reflective leaders in diverse, multidisciplinary, and multicultural teams, while demonstrating self-directed learning, accountability, and autonomy in individual work.

PO9:

India in a Global & Comparative Perspective

Critically examine India’s historical, cultural, political, and socio-economic realities within comparative and global frameworks, applying contextual understanding to contemporary national and international debates.

PO10:

Civic Engagement, Democracy & Public Action

Participate actively and responsibly in civic and democratic life, demonstrating a sustained commitment to pluralism, dialogue, participation, and the advancement of the public good at local, national, and global levels.

PO11:

Self-Reflection, Well-Being & Personal Development

Develop self-awareness, emotional intelligence, and reflective capacity, balancing intellectual ambition with mental, emotional, and physical well-being to support resilient, ethical, and purposeful personal growth.

PO12:

Lifelong Learning & Intellectual Adaptability

Demonstrate intellectual curiosity and adaptability by embracing continuous learning, re-skilling, and reflective self-renewal, recognizing the evolving nature of knowledge, society, and professional life.

Activity Points

In addition to the list of activities in the guidelines, the school encourages students to participate in academic conferences, literary events, film festivals, art/theatre/video productions or departmental magazines for which activity points may be accorded upon the recommendations of the respective Heads of the Departments.

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Foundation Core

The Foundation Core at the Alliance School of Liberal Arts serves as the academic bedrock of the undergraduate experience, designed to dismantle traditional disciplinary silos. During the initial stage of the programme, students engage in a multi-dimensional curriculum that emphasizes critical thinking, literacy, and humanistic inquiry before committing to a specific major.

Foundation / Program Core Courses from Program Outline

  • Critical Thinking
  • Markets & Society
  • Law, Justice, and the Indian Constitution
  • Science of Happiness
  • Philosophy of Science
  • Great Works
  • Academic Writing
  • India in the Ancient and Modern World
  • Solving for Bharat
  • Politics and Economics
  • Narratives with Data
  • Mind, Behaviour, and Society
Open Electives Languages (OEL)

Open Elective Language (OEL) courses offer students the opportunity to learn additional languages and improve linguistic competence, communication effectiveness, cultural understanding, and professional interaction skills. These courses support multilingual learning and global employability.

OEL List

OEL–I: Language Foundations

  • French Language – I
  • German Language – I
  • Hindi Language – I
  • Kannada Nudi – I
  • Kannada Kaushala – I
  • Spanish Language – I

OEL–II: Language Proficiency Enhancement

  • French Language – II
  • German Language – II
  • Hindi Language – II
  • Kannada Nudi – II
  • Kannada Kaushala – II
  • Spanish Language – II

Open Elective Language Courses from Program Outline

  • Language Elective – I
  • Language Elective – II
Ability Enhancement Courses (AEC)

Ability Enhancement Courses are designed to improve students’ language proficiency, communication skills, environmental awareness, digital literacy, professional ethics, and personality development. These courses enhance employability, soft skills, and holistic development in alignment with multidisciplinary education objectives.

Skill Enhancement Courses (SEC)

Skill Enhancement Courses focus on practical, hands-on, and application-oriented learning aimed at developing industry-relevant competencies, technical skills, vocational abilities, and professional readiness. These courses emphasize experiential learning, tools, software applications, internships, and problem-solving capabilities.

Track specializations

Track Specializations help students concentrate on the application of a vertical skill set within a specific ecosystem. These specializations are structured to cultivate applied competencies and domain-specific expertise through the integration of experiential and outcome-based learning.

Track Specializations List

Digital Humanities

  • Theory and Method / Crafting Fiction
  • Big Data and Society / Crafting Non-fiction
  • Democracy in the Digital Age: Tools, Truths and Tactics / Writing for Stage and Screen

Creative Writing

  • The Book in the Digital Age / Creating Content
  • The Social Life of Algorithms / Branding and Storytelling
  • Communities, Platforms and Power / Editing and Publishing
Double Major Pathway
Within the Liberal Arts programme, students also have the opportunity to pursue a Double Major pathway, enabling them to combine their primary major with a second disciplinary area chosen from the eligible majors within the programme. This option is designed for students who wish to build depth in one field while developing substantial knowledge and competencies in another, reflecting the interdisciplinary spirit at the heart of liberal arts education. The Double Major pathway encourages students to think across disciplinary boundaries and to approach contemporary questions with greater intellectual range, analytical flexibility, and creative problem-solving ability. This pathway is especially valuable for students seeking broader academic exposure, distinctive professional profiles, and greater flexibility for higher studies and emerging careers. By studying two majors, students are able to explore how ideas, methods, and perspectives from different fields can enrich one another and open up new ways of understanding the world. Whether the combination is rooted in the humanities, social sciences, business, the arts, media, or data-driven fields, the Double Major pathway prepares students to engage confidently with complex real-world challenges across sectors and disciplines.

The Dissertation component is an advanced academic and industry-oriented research initiative that enables students to investigate emerging trends, challenges, innovations, and strategic opportunities within the fintech ecosystem. Students undertake independent research under faculty guidance in areas such as AI in finance, blockchain applications, digital banking, cybersecurity, financial inclusion, ESG and sustainable finance, financial analytics, embedded finance, open banking, and decentralized finance (DeFi).
The dissertation process involves problem identification, literature review, research design, data collection and analysis, interpretation of findings, and development of strategic recommendations aligned with industry relevance and innovation.

The dissertation component develops:

Research and analytical thinking capabilities
Data interpretation and evidence-based decision-making skills
Strategic problem-solving and innovation orientation
Technical report writing and presentation competencies
Ability to evaluate emerging financial technologies and business models

The research experience equips students with intellectual depth, domain specialization, and analytical maturity required for leadership roles, consulting, research careers, entrepreneurial ventures, and technology-driven financial decision-making in the evolving global fintech landscape.

Undergraduate students in their fourth year may choose to pursue either a Capstone Project or a Research Dissertation. The key distinction between the two lies in their orientation and expected outcomes.

The Capstone Project is designed as an applied, practice-oriented pathway. Students opting for this route are expected to engage directly with an industry, organization, or institutional partner, ideally buiding upon their work during the internships in the earlier years. In consultation with the host organization, students will identify a real-world problem or challenge that is relevant to the organization’s context.They will develop and implement viable solutions as part of their Capstone Project. This process emphasizes practical problem-solving, professional engagement, and the application of disciplinary knowledge in real-world settings.

In contrast, the Research Dissertation is intended for students who wish to undertake an academically rigorous, inquiry-driven research project. This pathway focuses on the formulation of a research question, engagement with relevant theoretical frameworks, and the application of appropriate research methodologies to produce a sustained piece of scholarly work.

Together, these options provide students with the flexibility to choose between applied and research-oriented pathways, allowing them to align their final-year work with their academic interests, professional goals, and future trajectories.

The Course of Independent Study (CIS) is a distinctive 3-credit academic pathway that offers students a valuable opportunity to engage in research-oriented learning through a faculty-mentored project in place of one course within their curriculum. Designed to nurture intellectual curiosity, innovation, and critical thinking, the course enables students to immerse themselves in hands-on research through laboratories, field-based work, or Centres of Excellence. Under close faculty guidance, students identify research problems, pursue structured inquiry, and develop meaningful academic outcomes. Credits are earned through consistent progress, active participation in review milestones, successful completion of the project, and the preparation and submission of a research paper to a Scopus-indexed journal, conference, or other approved scholarly platform—positioning students for early exposure to high-quality research and scholarly contribution.

After the completion of semesters 2 and 4 respectively, students must choose to either undertake an internship or participate in an international immersion program.

The internship opportunity after semester 2 is designed as a social internship, through which students may explore and understand society at large by engaging with the activities and concerns of social organizations, governmental or quasi-governmental entities, and similar enterprises. Through this engagement, students are expected to develop a grounded understanding of social realities, public policy frameworks, and community-level challenges, while also cultivating empathy, ethical awareness, and civic responsibility. By participating in field-based activities, students gain exposure to real-world problem-solving contexts and are encouraged to reflect critically on broader issues such as inequality, sustainability, public health, education, and social justice.

Alternatively, students may opt for an international immersion program, which offers a structured opportunity to engage with global academic and cultural environments. These immersion programs, typically organized in collaboration with partner institutions abroad and led by faculty member(s) from Alliance University, may include short-term coursework, workshops, cultural exchange activities, and exposure visits. Through this pathway, students are introduced to diverse pedagogical practices, cross-cultural perspectives, and global discourses relevant to their field of study. Students benefit from interactions with international peers and faculty, exposure to new academic frameworks, and participation in experiential learning modules that extend beyond the traditional classroom. Such engagements are designed to broaden intellectual horizons and prepare students for increasingly globalized professional and academic environments.

At the end of semester 4, students are again presented with a similar choice, enabling them to either deepen their engagement through an advanced internship or pursue further international exposure. The advanced internship is oriented towards more specialized training within the student’s chosen discipline, offering opportunities to work with organizations, businesses, and related institutions in a focused capacity. This stage emphasizes skill development, professional orientation, and applied learning aligned with the student’s academic interests.

This flexible framework ensures that students can align their experiential learning pathways with their academic goals, career aspirations, and personal inclinations. Together, these opportunities balance local engagement with global exposure, equipping students with the knowledge, skills, and perspectives required to navigate complex social and professional landscapes.

STUDY ABROAD OPTIONS

International Mobility

Experience global education through our international study opportunities designed to broaden academic perspectives and cultural understanding. These programmes enable students to study at partner universities abroad, gain international exposure, and develop the global competencies needed to succeed in an interconnected world.

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An opportunity that lets students begin their degree at Alliance University (1 or 2 years) and then transfer to a foreign university to complete and earn their degree internationally.

Explore the World: Study a semester abroad, earn transferable credits, and gain global insights while experiencing a new culture and expanding your skills.

An exciting immersion opportunity for Alliance University students to engage with leading multinational companies and innovative startups, offering a unique blend of global learning and practical work exposure abroad, all within just 7 to 14 days.
Short-term programmes lasting 2 to 4 weeks offer students an ideal opportunity to gain international exposure without disrupting their academic schedule.

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Alliance University welcomes students from across the world to study, collaborate, and thrive in a truly global learning ecosystem. We combine academic rigour with industry exposure, modern infrastructure with personalised support, and global perspectives with Indian values.

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Recognising Effort, Celebrating Success

Category Eligibility Criteria
General 10+2 from recognized Board / Council with minimum 50% marks
Reserved Categories 5% relaxation for SC / ST candidates

 

Program duration

Entry Level Program Duration
Entry Level Four Years / Eight Semesters

 

ACCEPTED TEST SCORES
SAT
AUSAT
SAT
AUSAT
SAT
AUSAT
SAT
AUSAT

Particulars Indian Nationals Foreign Nationals
Registration Fee (As per admission cycle) ₹25,000 US$500
1st Installment (As per provisional admission offer) ₹3,25,000 US$4,300
2nd Installment ₹3,50,000 US$4,800
3rd Installment ₹3,50,000 US$4,800
4th Installment ₹3,50,000 US$4,800
Total Program Fee (Includes registration + all installments) ₹14,00,000 US$19,200

 

Category Eligibility Scholarship
Special Merit Scholarship X: 90% & above, XII: 90% & above, UG: 70% & above 50% Tuition Fee Waiver
X: 80% & above, XII: 80% & above 30% Tuition Fee waiver
X: 70% & above, XII: 70% & above 25% Tuition Fee Waiver
SC / ST X & XII ≥ 60% + National Level Entrance ≥ 70% 20% Tuition Fee Waiver
Differently-Abled X & XII ≥ 50% 50% Tuition Fee Waiver
Defence / Paramilitary X & XII ≥ 60% + National Level Entrance ≥ 70% 15% Tuition Fee Waiver
International-Level Player X & XII ≥ 50% 100% Tuition Fee Waiver
National-Level Player X & XII ≥ 50% 50% Tuition Fee Waiver
Domicile X & XII ≥ 60% + National Level Entrance ≥ 70% 5% Tuition Fee Waiver
Learn more

 

Steps Description
Step 1 Submit Online Application
Step 2 Pay Application Fee — ₹1000 (US$50 for foreign nationals)
Step 3 Appear for AUSAT / SAT / ACT Entrance Test
Step 4 Personal Interview assessment
Step 5 Selection based on overall profile & performance
Start your application now

Living Spaces That Inspire Belonging

EXPLORE OUR HOSTELS

Comfort, safety, and community form the foundation of campus living. Our residential halls are thoughtfully designed to create a sense of belonging—offering a welcoming environment where students can study, unwind, and build lifelong friendships.

Separate hostels
for boys and girls

Student-friendly
common areas

Spacious rooms
(single, double, or triple occupancy)

Dedicated wardens
and support teams

residential-image-update

Industrial Collaborations

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Real Stories, Real Impact

FACULTY
STUDENT

Since pursuing new studies at Alliance school of Liberal arts, I feel excited to learn about journalism. Exposure to foundation courses and research methodology makes me understand the value of learning about journalism within a liberal arts framework.

Rushali Gupta
Branch: Media Studies

Attending Alliance has been a transformative experience, particularly in pursuing a degree in media studies. Through rigorous coursework and practical projects, I’ve gained a comprehensive understanding of media’s role in shaping society. This degree has equipped me with critical thinking skills, media literacy, and hands-on experience in various mediums, preparing me for a dynamic career in the ever-evolving media landscape. The interdisciplinary nature of media studies has broadened my perspective, allowing me to analyze media from cultural, historical, and ethical standpoints. Overall, my college experience in media studies has been invaluable, empowering me to navigate and contribute meaningfully to the media industry.

Jonathan S Mathew
Branch: BA (Hons.) - Journalism and Mass Communication

At Alliance School of Film and Media Studies, I have been actively involved in a research project on the History of the First Newspaper in Karnataka. Presently, our focus is on a newspaper production assignment as part of the course titled “Art of Communication.” Through engaging discussions and practical projects, I’ve come to appreciate the significant influence that media wields in shaping society, politics, and culture. Our school is equipped with state-of-the-art media labs, providing us access to cutting-edge technology that enhances our ability to work on various projects related to video production and design.

Ananyaa Rajat Agrawal
Branch: BA (Hons.) - Journalism and Mass Communication

“As a Media Studies student, I am able to navigate the complex intersection of media, culture, and society with confidence. The interdisciplinary approach of the program allowed me to explore various facets of media, from traditional to digital platforms, preparing me for a dynamic career in the field.”

Gade Pavithra Reddy
Branch: BA (Hons.) - Journalism and Mass Communication

When I first came to Alliance University, I chose media studies as one of my electives. I had no idea that I was interested in media, but after studying that topic, my interest grew. Through media studies, I learned how to critically analyze content and use numerous platforms to successfully deliver messages. My media studies experience has been both empowering and enriching thanks to the professors here. As we have the media lab it gives us the means and technology to turn our ideas into reality, whether they be in filmmaking or journalism.

Sakshi Bansal
Branch: BA (Hons.) - Journalism and Mass Communication

“I chose to pursue a BA in Media Studies because of my passion for understanding the role of media in shaping public discourse and cultural narratives. The program provided me with the tools to critically analyze media texts and production processes, preparing me for a career in media production, journalism, or research.”

Thirumala Rajasekha Reddy
Branch: BA (Hons.) - Journalism and Mass Communication

“When I came to Alliance from Nepal, I had yet to decide on my second degree. I picked the media elective in my first semester on a whim, and it made me realize the interest I hold in the subject. I am currently in my 2nd year, and I am glad I went ahead with my decision to major in Media studies. Being surrounded by talented professors, I learned something new every semester. I wrote a research paper and contributed to the making of a documentary, and I intend to do many more in the future.”

Shalini Agrawal
Branch: BA (Hons.) - Journalism and Mass Communication

“In Media Studies program offered a perfect balance of theoretical knowledge and hands-on experience, empowering me to not only comprehend media phenomena but also to actively engage with them through creative projects and research.”

Pentela Karthikeya Chowdhary
Branch: BA (Hons.) - Journalism and Mass Communication

Everything You Need to Know

What jobs can I get with B. A. (Hons.) in Media and Film Studies?

You can pursue a career in journalism, advertising, public relations, film, and audiovisual content industries with a B. A. (Hons.) in Media and Film Studies at Alliance University. It also paves the way to a lot of professional options by pursuing minors and dual majors in a variety of fields, such as English, Data Science, Psychology, Computer Science, Political Science, and Economics.

What is a Bachelor of Arts in Media and Film Studies?

A Bachelor of Arts in Media and Film Studies at Alliance University is a new age Media and Communication program, grounded in liberal arts interdisciplinarity, focused on building both skills and knowledge to thrive in the advertising, branding, corporate communication, celebrity management, event management, filmmaking, content creation and various other sectors of the new orange economy, armed with the latest AI skills and rooted in the classical art of storytelling.

What are the eligibility criteria for the B. A. (Hons.) in Media and Film Studies program at Alliance University?

Candidates with a 10+2 in any discipline from a recognised board or council with 50% marks are eligible for the B. A. (Hons.) in Film and Media Studies program. For further information, refer to the eligibility criteria in the Admissions Process Page.

What modern tools, like Adobe Premiere or Hootsuite, are integrated into Alliance University\'s B. A. (Hons.) in Media and Film Studies?

Most industry-standard software applications, such as Adobe Premiere, Da Vinci Resolve, Final Cut Pro, FL Studio, Adobe Audition, and Adobe After Effects, are integrated into the curriculum from the foundational year. Additionally, students receive a personal subscription to Adobe Creative Cloud, giving them the freedom to learn and practice at their own time and space.

What is the duration of a B. A. (Hons.) in Media and Film Studies course?

The B. A. (Hons.) in Media and Film Studies at Alliance University is a 4-year program spread across 8 semesters, with the flexibility to exit after 3 years and graduate with a B. A. in Media and Film Studies.

How does Alliance University\'s B. A. (Hons.) in Media and Film Studies connect students to global media and entertainment industries?

With strong global links through partnerships with leading universities such as Leeds Trinity University, Newcastle University, and Coventry University, students gain exposure to media operations worldwide. Students can also participate in semester exchange programs and interact with visiting professors and industry leaders from around the globe.

What skills do you need to enrol in the Media and Film Studies?

You do not need any prior skills to enrol in the course, although having a curious and open mind is always beneficial.

Are scholarships or financial aid options available for B. A. (Hons.) in Media and Film Studies students at Alliance University?

Yes, merit-based scholarships are available for eligible candidates. For further details, refer to the scholarship section in the Admissions Process Page.

How does Alliance University\'s placement cell help B. A. (Hons.) in Media and Film Studies graduates secure roles at top organizations like NDTV or Netflix?

The dedicated Career Advancement and Networking (CAN) Office plays a proactive role in connecting students with high-quality internships and placement opportunities at leading organizations such as NDTV and Netflix. Industry professionals teaching within the department also provide mentorship and networking opportunities to help students prepare for careers in the media and entertainment industry.

What kind of internships or industry exposure will students get during the program?

Students are required to complete two mandatory internships, one in the social sector and one in the industry. They also have the option to pursue internships during every semester break.

Can graduates pursue higher studies like M. A. in Media, Communication, or Journalism?

Yes. Students can pursue higher studies in programs such as an M. A. in Media, Communication, or Journalism.

Does the program cover emerging trends like AI in media and digital communication?

Absolutely. With dedicated credits provided for student productions using tools like Midjourney, Runway ML, and Google Veo, students have opportunities to explore the latest AI trends from the Media Lab.

Which cutting-edge subjects, like digital media production or social media analytics, are included in Alliance University’s B. A. (Hons.) in Media and Film Studies curriculum?

The curriculum includes courses in Digital Marketing, Multimedia Production, and Social Media Strategies. Students also have the option to pursue a minor in Data Analytics, equipping them with skills to interpret trends, understand audience behaviour, and shape data-driven media strategies.
What is the BA (Hons.) in Media Studies program? +

A four-year undergraduate program providing theoretical, technical, and experiential training in media, journalism, filmmaking, and digital communication, preparing students for media industry and creative careers.

What is the course duration? +

Four years (Eight Semesters)

What is the eligibility criteria? +

10+2 from a recognized Board / Council with minimum 50% marks. 5% relaxation for SC / ST candidates.

What entrance tests are required? +

AUSAT, SAT, or ACT

What is the admission process? +

Online application ? Entrance test ? Personal interaction ? Feedback & final selection

Are experiential learning opportunities included? +

Yes. Students participate in film and literary festivals, media labs, podcasts, magazines, YouTube channels, and industry internships.

What technical or media skills are taught? +

Filmmaking, journalism, digital media, animation, VFX, podcasting, multimedia production, and media management

Are scholarships available? +

Yes. Merit-based, program-specific, and category-based scholarships are available.

What career paths are available? +

Journalism, filmmaking, television, digital media, social media management, content creation, media analysis, cultural institutions, and creative industries

Can international students apply? +

Yes, with entrance test requirements (AUSAT/SAT/ACT) and payment of applicable fees

How are students evaluated? +

Through coursework, projects, internships, media production, and participation in festivals and publications

Are extracurricular activities included? +

Yes. Film clubs, literary festivals, debates, podcasts, and media lab projects

Is there any special mentorship? +

Faculty and industry experts provide guidance for media projects, internships, and creative initiatives

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