{"id":252,"date":"2021-05-20T16:02:38","date_gmt":"2021-05-20T16:02:38","guid":{"rendered":"https:\/\/alliance.edu.in\/blog\/?p=252"},"modified":"2023-12-19T22:02:38","modified_gmt":"2023-12-19T16:32:38","slug":"if-content-is-the-eternal-king-content-marketing-is-his-permanent-queen","status":"publish","type":"post","link":"https:\/\/web.pinklemonadedigital.com\/alliance_blog\/if-content-is-the-eternal-king-content-marketing-is-his-permanent-queen\/","title":{"rendered":"If \u201cContent\u201d is the eternal king, \u201cContent Marketing\u201d is his permanent Queen"},"content":{"rendered":"

*****<\/strong><\/p>\n

In January 1996, Bill Gates wrote an article titled \u201cContent is King\u201d which was published on the Microsoft website.<\/strong><\/p>\n

*****<\/strong><\/p>\n

While we start with his ideas of \u201ccontent\u201d on mainly internet, we will not limit our discussions to passing information through internet but also in the offline space.<\/p>\n

Bill Gates opines that \u201cContent\u00a0is where much of the real money will be made on the Internet, just as it was in broadcasting\u201d.<\/em><\/p>\n

He quotes the example of Television Industry where even though number of players manufactured different brands of television sets, the ultimate winners were the ones who could deliver maximum entertainment.<\/em><\/p>\n

When one considers an interactive network such as Internet, without a proper, interesting, and engaging software, the medium itself becomes redundant.\u00a0<\/em>But what is interesting is the fact that no company is too small to develop attractive content for any media.<\/em><\/p>\n

\u201cThe Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher\u201d. No wonder that many companies are laying plans to create content for the Internet.<\/em><\/p>\n

\u201cFor example, the television network NBC and Microsoft recently agreed to enter the interactive news business together. Our companies will jointly own a cable news network, MSNBC, and an interactive news service on the Internet. NBC will maintain editorial control over the joint venture\u201d. (Bill Gates, \u201ccontent is King\u201d).<\/em><\/p>\n

In Print media, it is the content which attracts subscribers to a particular publication. Be it Newspaper, magazines or even billboards, the content reigns supreme when it comes grabbing the attention of people. These days the electronic online editions of newspapers or magazines have become common (with slightly changed contents).<\/em><\/p>\n

Content and Science:<\/em><\/p>\n

Normally printed scientific journals are priced high due to small circulation making them unaffordable for the majority who would benefit from such information. But with researchers preferring to go online, even the localized content of the research is gaining popularity.<\/em><\/p>\n

 <\/p>\n

From King to the Queen:<\/strong><\/p>\n

Let us turn our attention to the Queen, \u201cThe Content marketing\u201d.<\/p>\n

Content marketing is turning out to be the best form of Digital marketing in the marketplace, which is fast gaining ground, during and Post-pandemic era. These days digital marketing occupies the major chunk of consumers\u2019 time in making buying decisions.\u00a0Even here, be it influencer marketing or Social media marketing, content is the key and content marketing becomes a major factor in attracting and retaining the attention of viewers.<\/p>\n

 <\/p>\n

Why Content Marketing (CM)?<\/strong>
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